Online Campaign Manager

Forward Role; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

Forward Role is partnered with a global travel brand to hire a Senior PPC expert in Manchester. The role focuses on managing a substantial paid media budget, delivering a data-driven PPC strategy, and collaborating with cross-functional teams to drive performance.

You will own execution and strategic influence, working with top-tier partners and using GA4, SA360 and major ad platforms to optimise campaigns in a fast-growing global function.

Qualifications

• Experience managing large-scale PPC budgets, in-house or agency.
• Strong analytical skills to derive insights from data.
• Excellent communication across multiple teams.

Responsibilities

• Develop and execute a comprehensive PPC strategy with a significant budget.
• Collaborate with paid media team for account alignment.
• Monitor performance and optimise against forecasts.
• Manage relationships with partners like Google, Microsoft, Meta, Brainlabs.
• Work with design, data science and marketing teams to drive improvements.
• Lead YouTube activity with a creative-first approach.
• Implement rigorous A/B testing to optimise KPIs.
• Partner with analytics to assess PPC impact and strategy.

Skills

PPC management

GA4 expertise

Data analysis

Budget optimisation

Cross-functional collaboration

Communication skills

Tools

SA360

Google Ads

Microsoft Advertising

Brainlabs

Job description

Manchester City Centre – 3 days in office

Forward Role are excited to be exclusively partnering with a tech-lead, international Travel giant, as they undergo a highly exciting time of growth and digital transformation! This an incredibly exciting opportunity for a Senior PPC expert to come in and really make their stamp in a world-class, high performing Global Paid Media function/

This position is to manage the Paid channel, not people – yet! This team is set to grow in line with wider business growth in time to come, so don’t worry if you’ve not got management experience. If you’re a Senior Exec wanting a step up, or an existing Manager wanting oversight and autonomy of your own accounts – this may be the role for you.

Your day to day:

• Develop and execute a comprehensive PPC strategy, managing a significant budget.
• Work closely with the paid media team to ensure alignment across accounts.
• Monitor and optimise performance in line with forecast expectations.
• Manage relationships with key partners, including Google, Microsoft, Meta and Brainlabs.
• Collaborate with cross-functional teams across design, data science, and marketing to drive continuous improvements.
• Identify and explore new opportunities to enhance PPC performance.
• Lead YouTube activity, ensuring a creative-first approach tailored for the platform.
• Develop and implement a rigorous A/B testing plan to optimise key performance indicators.
• Work closely with analytics and measurement teams to assess PPC’s impact and enhance their overall strategy.

Your background:

• Experience managing large-scale PPC budgets – either in house or agency side
• Strong analytical skills with the ability to analyse data, identify trends, and make data-driven decisions.
• Excellent communication skills, with the ability to collaborate across multiple teams.
• Strong knowledge of GA4, with the ability to review performance and derive insights.
• Experience with SA360 is beneficial but not essential.

Work with a market-leading international consumer business in an exciting period of growth, being part of a high-performing marketing team that genuinely values innovation and creativity! This role will offer you hands on execution as well as strategic influence, leading large-scale campaigns with industry leading partners… what are you waiting for?