Senior PPC & Analytics Specialist — Hands-On, Multi‑Client Campaigns

Skillsbay Ltd; Horsham; On-site; GBP 35,000 - 55,000; Full time

Job summary

Skillsbay Ltd, a growing digital agency in the UK, is seeking a hands-on Senior Digital Marketing Executive to manage paid media campaigns and performance tracking for SME clients.

You'll lead Google Search Ads and Meta Ads campaigns, set up and troubleshoot conversion tracking with GA4/Tag Manager, and translate data into actionable insights for clients while collaborating with SEO and content teams.

Qualifications

• Proven experience managing Google Ads/Search campaigns.
• Experience setting up conversion tracking with GA4 and GTM.
• Experience managing paid media budgets and KPIs.
• Hands-on Meta Ads experience.
• Strong analytical skills and client communication.

Responsibilities

• Manage and optimise Google Ads campaigns, with a strong focus on Search.
• Audit PPC accounts and identify opportunities to improve performance.
• Manage keywords, bidding strategies, budgets and ad copy.
• Monitor performance against CPA, conversions, ROAS and wider client objectives.
• Set up and manage conversion tracking using GTM and GA4.
• Configure tags, triggers, events and conversions across client websites and campaigns.
• Troubleshoot tracking issues and ensure data accuracy.
• Manage and optimise Meta Ads campaigns.
• Produce performance reporting and translate data into recommendations for clients.
• Support landing-page optimisation, CRO and A/B testing.
• Work directly with clients to discuss campaign performance and improvements.
• Collaborate with SEO, content and web development teams across client projects.

Skills

Google Ads / Search

GA4 & GTM setup

Meta Ads management

Analytics & reporting

Client communication

Tools

GA4

Google Tag Manager

Looker Studio

Google Shopping / Performance Max

Marketing automation tools

Job description

Skillsbay Ltd, a growing digital agency in the UK, is seeking a hands-on Senior Digital Marketing Executive to manage paid media campaigns and performance tracking for SME clients.

You'll lead Google Search Ads and Meta Ads campaigns, set up and troubleshoot conversion tracking with GA4/Tag Manager, and translate data into actionable insights for clients while collaborating with SEO and content teams.