PPC Specialist

Confidential; Greater London; Remote; GBP 45,000 - 70,000; Full time

Job summary

Confidential in London is seeking a hands-on PPC Specialist to own paid search campaigns across UK and international markets, managing a six-figure annual budget and driving growth as part of a digital transformation.

Reporting to the Head of Marketing, you will collaborate with digital, web and sales teams, optimise Google Ads and Microsoft Advertising, and turn data into clear recommendations to shape how PPC is run going forward.

Qualifications

• Hands-on PPC professional capable of independent campaigns.
• Experience with CPA, ROAS, CPC and conversion-rate targets.
• Strong data-driven decision making and reporting.
• Experience in education/training, professional services or high-consideration B2B is a plus.

Responsibilities

• Own and optimise campaigns across Google Ads and Microsoft Advertising.
• Manage and maximise a six-figure PPC budget.
• Drive qualified leads and conversions while improving CPA and ROAS.
• Develop Search, Performance Max and remarketing campaigns.
• Analyse keywords, search terms, audiences and competitors to identify growth opportunities.
• Test ad copy, landing pages and campaign strategies to improve conversion.
• Use GA4 and GTM to track and understand performance.
• Turn data into clear recommendations for the wider marketing team.

Skills

Google Ads

Microsoft Advertising

GA4 & GTM

Campaign optimization

CPA/ROAS targets

Excel/Sheets

Data interpretation

Tools

Google Ads

Microsoft Advertising

GA4

GTM

Excel/Sheets

Job description

PPC Specialist

London Remote UK Permanent

Are you a PPC Executive or Paid Search Specialist looking for more ownership and the opportunity to make your mark?

An established international organisation is investing heavily in digital transformation and bringing its PPC capability in-house. We're looking for a hands-on PPC Specialist to take ownership of paid search, manage a six-figure annual budget and help shape how PPC is run going forward.

Reporting to the Head of Marketing, you'll work closely with digital, web, content and sales teams, managing campaigns across UK and international markets.

What you'll be doing

• Own and optimise campaigns across Google Ads and Microsoft Advertising
• Manage and maximise a six-figure PPC budget
• Drive qualified leads and conversions while improving CPA and ROAS
• Develop Search, Performance Max and remarketing campaigns
• Analyse keywords, search terms, audiences and competitors to identify growth opportunities
• Test ad copy, landing pages and campaign strategies to improve conversion
• Use GA4 and Google Tag Manager to track and understand performance
• Turn data into clear recommendations for the wider marketing team

What we're looking for

You'll be a hands-on PPC professional who's comfortable managing campaigns independently and using data to make commercial decisions.

You’ll ideally bring:

• Strong practical experience with Google Ads
• Experience with Microsoft Advertising
• Good knowledge of GA4, GTM and conversion tracking
• Strong campaign optimisation and analytical skills
• Confidence working with CPA, ROAS, CPC and conversion-rate targets
• Excel/Google Sheets skills and an analytical mindset
• The ability to explain performance and recommendations clearly

Experience within education, training, professional services or another high-consideration B2 B environment would be useful, but isn't essential.

Why join?

This isn't simply a role maintaining existing campaigns. You'll join during a significant digital transformation, with the opportunity to help bring PPC in-house and influence how the function develops.

You’ll have real ownership, meaningful budget, international exposure and the freedom to test new ideas - while working within an established organisation with ambitious plans for digital growth.