Senior Performance Marketing Manager

Jobtailor; Cirencester; On-site; GBP 80,000 - 120,000; Full time

Job summary

Jobtailor is seeking a senior performance marketing leader to own the customer acquisition strategy across paid channels in the UK. You will manage agency partners, optimise budgets and drive ROI while mentoring a high-performing team.

The role requires hands-on expertise across Google Ads, Microsoft Ads, Meta and other digital channels, with strong data-driven decision‑making. You will collaborate with senior leaders in Marketing, Sales, Data and IT to identify growth opportunities, improve

Qualifications

• Strong experience in performance marketing and customer acquisition.
• Hands-on experience across Google Ads, Microsoft Ads, Meta.
• Ability to influence stakeholders and manage agency partners.
• Experience developing and leading successful teams.
• Experience managing acquisition budgets to maximise ROI.

Responsibilities

• Lead customer acquisition strategy across paid digital channels.
• Manage agency relationships and hold partners accountable for performance.
• Drive lead volume, lead quality and conversion performance.
• Identify growth opportunities through testing, optimisation and innovation.
• Develop and mentor a high-performing marketing team.
• Use data and insight to influence commercial decision‑making.
• Lead strategy, optimisation and growth across Paid Search, Paid Social, Native, Affiliates and Lead Generation channels.
• Improve attribution, enhance customer journeys and maximise marketing ROI.
• Work closely with senior leaders across Marketing, Sales, Data and IT.

Skills

Performance Marketing

Customer Acquisition

Team Leadership

Google Ads

Microsoft Ads

Meta Ads

Tools

Google Ads

Microsoft Ads

Meta Ads

Job description

• Lead customer acquisition strategy across paid digital channels
• Manage agency relationships and hold partners accountable for performance
• Drive lead volume, lead quality and conversion performance
• Identify growth opportunities through testing, optimisation and innovation
• Develop and mentor a high-performing marketing team
• Use data and insight to influence commercial decision‑making
• Lead strategy, optimisation and growth across Paid Search, Paid Social, Native, Affiliates and Lead Generation channels
• Improve attribution, enhance customer journeys and maximise marketing ROI
• Work closely with senior leaders across Marketing, Sales, Data and IT

Requirements

• Strong experience within performance marketing and customer acquisition
• Strong hands‑on experience across Google Ads, Microsoft Ads, Meta and other digital acquisition channels
• Ability to confidently influence stakeholders and manage agency partners
• Experience developing and leading successful teams
• Experience managing acquisition budgets and making investment decisions to maximise return on marketing spend

Core Competencies

Demonstrates expertise in performance marketing and customer acquisition, with a strong focus on leading digital strategies across various channels. Proven ability to manage teams, influence stakeholders, and optimise marketing ROI through data‑driven decision‑making.

Highest‑signal resume keywords

• Performance Marketing
• Customer Acquisition
• Google Ads
• Microsoft Ads
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Digital Marketing Strategy
• Lead Generation
• Attribution Improvement
• Budget Management
• Conversion Optimization

Soft Skills

• Stakeholder Influence
• Mentoring
• Agency Management

Industry Keywords

• Marketing ROI
• Customer Journey
• Growth Opportunities
• Data‑Driven Insights

Tools & Technologies

• Paid Search
• Paid Social
• Native Advertising
• Affiliate Marketing