Senior Performance Marketing Manager

Anonymous; Manchester; On-site; GBP 65,000 - 100,000; Full time

Job summary

Anonymous is seeking a Senior Performance Marketing Manager to own B2B acquisition, lead generation and performance marketing. The role focuses on generating high-quality leads, building a robust pipeline and delivering measurable commercial results.

You’ll influence across paid channels, work with Sales to optimise the funnel and continually improve ROI, with ownership of key metrics and budgets to drive growth.

Qualifications

• Strong B2B performance marketing / demand generation experience.
• Proven track record of delivering lead generation and pipeline growth.
• Hands-on experience across paid digital acquisition channels.
• Strong understanding of the B2B marketing funnel and lead lifecycle.
• Experience working with Sales and commercial teams.
• Strong analytical skills and a data-led approach to optimisation.
• Experience managing budgets and measuring ROI / CAC / CPL / pipeline contribution.

Responsibilities

• Own and drive the B2B performance marketing strategy with lead generation and pipeline at its core.
• Plan, launch and optimise campaigns across Paid Search, Paid Social and other digital acquisition channels.
• Take ownership of metrics including leads, CPL, CAC, conversion, MQLs, SQLs and pipeline.
• Work with Sales to ensure marketing generates high-quality, commercially valuable leads.
• Analyse campaign and funnel performance to identify improvements.
• Manage marketing budgets to ensure spend delivers a strong commercial return.
• Test and optimise audiences, creative, messaging, landing pages and journeys.
• Identify opportunities to scale lead generation and improve acquisition efficiency.
• Build reporting showing contribution to pipeline and revenue.
• Collaborate with CRM, content and wider marketing teams to improve the journey from first interaction to conversion.

Skills

Performance marketing

Lead generation

B2B marketing

Campaign management

Analytics

ROI optimization

Tools

Google Ads

LinkedIn Ads

Facebook/Meta Ads

Job description

Want to see a direct link between your marketing and commercial growth?

This could be the role for you.

We're looking for a Senior Performance Marketing Manager to join a global healthcare organisation and take ownership of B2B acquisition, lead generation and performance marketing.

This is a role for someone who likes looking beyond clicks and impressions. The focus is on generating quality leads, building pipeline and delivering measurable commercial results.

You'll have real ownership across performance activity, working closely with Sales and commercial teams to understand what converts, optimise the funnel and continually improve the return from marketing investment.

What you'll be doing

• Own and drive the B2B performance marketing strategy, with lead generation and pipeline at its core.
• Plan, launch and optimise campaigns across Paid Search, Paid Social and other digital acquisition channels.
• Take ownership of key performance metrics including leads, CPL, CAC, conversion, MQLs, SQLs and pipeline.
• Work closely with Sales to ensure marketing is generating high-quality, commercially valuable leads.
• Analyse campaign and funnel performance to identify where improvements can be made.
• Manage marketing budgets and ensure spend is delivering a strong commercial return.
• Test and optimise audiences, creative, messaging, landing pages and campaign journeys.
• Identify new opportunities to scale lead generation and improve acquisition efficiency.
• Build performance reporting that clearly demonstrates the contribution marketing is making to pipeline and revenue.
• Work closely with CRM, content and wider marketing teams to improve the journey from first interaction through to conversion.

What we're looking for

We're looking for a performance-first marketer who is commercially minded and comfortable being accountable for results.

You’ll ideally have:

• Strong B2B performance marketing / demand generation experience.
• A proven track record of delivering lead generation and pipeline growth.
• Hands-on experience across paid digital acquisition channels.
• Strong understanding of the B2B marketing funnel and lead lifecycle.
• Experience working with Sales and commercial teams.
• Strong analytical skills and a data-led approach to optimisation.
• Experience managing budgets and measuring ROI / CAC / CPL / pipeline contribution.
• A genuine test-and-learn mindset and a focus on continual improvement.

If you're someone who wants to move beyond simply reporting on campaign metrics and instead have a real impact on lead generation, pipeline and revenue, this is an opportunity worth exploring!