Performance Marketing Lead

Wild; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Drive Wild is seeking an experienced Paid Media leader to own cross-platform strategy across Meta, TikTok, Google, YouTube and emerging channels. You will scale budgets, optimize LTV, and lead a global team to drive incremental growth.

You will embed AI-first operating models, manage partner relationships, and align with ecommerce to connect paid journeys end-to-end across four markets.

Qualifications

• Deep hands-on expertise across Meta, TikTok and Google platforms.
• Experience scaling significant paid media budgets.
• Commercial understanding of LTV, retention and unit economics.
• Experience leading or collaborating with a content/UGC function.
• Experience running incrementality testing across geos or platforms.
• AI embedded in media buying and creative operating models.
• Track record in fast-growth consumer brands.
• Ability to build, develop and retain high-performing teams.
• Excellent people leadership and ability to thrive under pace.

Responsibilities

• Drive paid media strategy across Meta, TikTok, Google, YouTube and emerging channels in multiple markets.
• Own blended CAC, performance ROAS, payback and revenue targets at function level.
• Manage relationships with platform partners and cross-functional teams.
• Set standards for account structure, testing rigour and platform excellence.
• Partner with ecommerce to connect paid journey end-to-end and optimize landing pages.
• Lead the performance creative operating model and UGC pod.
• Integrate media buying and creative into one acquisition engine.
• Establish an AI-first operating model across media buying and creative.
• Own the roadmap for incrementality testing, attribution and reporting.
• Shape long-term acquisition strategy and grow talent across markets.

Skills

Paid media strategy

Incrementality testing

Performance ROAS

People leadership

AI-first operating model

Budget scaling

UGC/content collaboration

Cross-functional growth

Tools

Meta Advertising

TikTok Advertising

Google Ads

Job description

• Drive Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels across the UK, US, DACH and France
• Own blended CAC, performance ROAS, payback and revenue targets at function level
• Manage relationships with Meta, TikTok and Google platform partners
• Set standards for account structure, testing rigour and platform excellence
• Partner with ecommerce to connect the paid journey end-to-end
• Drive bespoke landing-page roadmap by campaign, market and persona
• Lead the performance creative operating model through the UGC pod
• Integrate media buying and creative into one acquisition engine
• Establish an AI-first operating model across media buying and creative
• Own the roadmap for incrementality testing, attribution and reporting
• Shape long-term acquisition strategy and cross-functional growth initiatives
• Lead and develop media buyers and the UGC pod across four markets
• Grow the next generation of talent

Requirements

• Deep, hands-on expertise across Meta, TikTok and Google
• Experience scaling significant paid media budgets
• Commercial understanding of LTV, retention and unit economics
• Experience leading or working closely with a content or UGC function
• Experience running incrementality testing (geo, in-platform lift or similar)
• AI embedded in media buying and creative operating models
• Experience in fast-growth consumer brands
• Track record of building, developing and retaining high-performing teams
• Excellent people leadership
• Comfortable with pace, ambiguity and shipping before things are perfect

Core Competencies

Demonstrates expertise in driving paid media strategies across multiple platforms, including Meta, TikTok, and Google, while integrating creative and media buying to optimize acquisition efforts. Proven ability to lead high-performing teams and develop long-term growth initiatives in fast-paced environments.

Highest-signal resume keywords

• Paid Media Strategy
• Incrementality Testing
• Performance ROAS
• People Leadership
• AI-First Operating Model

Hard Skills

• Meta Advertising
• TikTok Advertising
• Google Ads
• Performance Marketing
• LTV Analysis
• Retention Strategies
• Unit Economics
• Content Function Collaboration
• Budget Scaling
• Attribution Reporting

Soft Skills

• Excellent Leadership
• Adaptability
• Team Development
• Collaboration
• Problem-Solving

Industry Keywords

• Ecommerce
• Consumer Brands
• UGC
• Cross-Functional Growth
• Media Buying