Growth Marketing Manager

Log my Care; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Jobtailor in London is seeking a Growth Marketing Lead to own SMB acquisition, manage budgets, run CRO tests, and drive MQL/CPL performance in a fast-growing B2B SaaS environment. You will leverage HubSpot, GA4, and SEO to scale organic and paid channels.

Collaborate with content and sales to improve funnel metrics, implement automated nurturing journeys, and report pipeline impact to guide investment decisions.

Qualifications

• 5+ years of growth marketing experience, preferably in B2B SaaS.

Responsibilities

• Own SMB acquisition and deliver against MQL volume and CPL targets.

Skills

Growth Marketing

Lead Acquisition

Google Ads

CRO

A/B Testing

Data Analysis

SEO

Landing Pages

Budget Mgmt

Funnel Analysis

Nurture Journeys

HubSpot

GA4

GSC

Tools

HubSpot

GA4

Google Search Console

Job description

• Own SMB acquisition and deliver against MQL volume and CPL targets
• Analyse funnel and performance data to identify and prioritise growth opportunities
• Own paid acquisition across Google and LinkedIn Ads
• Manage budgets and allocate spend based on performance
• Work with the content lead to scale organic search
• Run CRO and A/B tests to improve website and landing-page conversion
• Build and optimise automated nurture and re-engagement journeys
• Run continuous growth experiments across channels, audiences, messaging and creative
• Collaborate with Sales to understand lead quality
• Track performance through pipeline and revenue to inform investment decisions
• Report to the Head of Marketing

Requirements

• 5 years’ experience in growth marketing, ideally in B2B SaaS
• Proven experience scaling lead acquisition while reducing CPL within an SMB high-volume model
• Strong hands‑on experience running Google Ads and improving performance
• Experience building landing pages and running CRO and A/B tests
• Strong analytical skills
• Confident using HubSpot, GA4 and Google Search Console to independently diagnose performance and funnel drop-off
• Evidence of turning data and insight into changes that materially improved growth
• Hands‑on experience across acquisition, CRO and reporting rather than relying on a large specialist team
• SEO‑literate and comfortable collaborating with content to scale organic acquisition

Core Competencies

Demonstrates expertise in growth marketing with a focus on lead acquisition, performance analysis, and conversion rate optimization. Proficient in utilizing data‑driven insights to enhance marketing strategies and improve overall growth metrics.

Highest-signal resume keywords

• Growth Marketing
• Lead Acquisition
• Google Ads Management
• CRO and A/B Testing
• Data Analysis

Hard Skills

• Growth Marketing
• Lead Acquisition
• CRO
• A/B Testing
• Performance Analysis
• SEO
• Landing Page Development
• Budget Management
• Funnel Analysis
• Automated Nurture Journeys

Soft Skills

• Analytical Skills
• Collaboration

Industry Keywords

• B2B SaaS
• MQL
• CPL
• Organic Acquisition
• High-Volume Model

Tools & Technologies

• HubSpot
• GA4
• Google Search Console