Senior Performance Marketing Lead, Hybrid, High Impact

Confidential; Rutherglen; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

25 days holiday

Life assurance

Wellbeing days

Job summary

PA Media Group is seeking a Performance Marketing Lead to define and drive performance-driven strategies across paid search, paid social and content discovery for diverse clients. You will integrate paid, owned, and earned channels, ensure insight-led activity, and guide senior teams on how brands appear across digital ecosystems.

You will optimize campaigns, lead reporting, and contribute to growth, new business pitches, and agency capability development in performance and discoverability.

Qualifications

• Experience in performance marketing and digital strategy within an agency, consultancy or similar environment.
• Expertise across paid search and paid social channels.
• Strong understanding of discoverability and content optimisation for visibility.
• Ability to develop integrated, performance-led strategies aligned to objectives.
• Excellent analytical skills with data-driven decision making.

Responsibilities

• Lead the development and delivery of integrated performance and discoverability strategies for key client accounts.
• Provide senior strategic direction on performance marketing to clients and internal teams.
• Oversee paid media across search and social, ensuring campaigns are optimised and aligned with strategies.
• Shape approaches to content discoverability across digital channels and formats.
• Drive test-and-learn initiatives using data and insights to improve performance.
• Collaborate with content and creative teams to boost visibility, engagement and conversions.
• Translate campaign data into clear, commercially valuable recommendations for clients.

Skills

Performance marketing

Digital strategy

Discoverability

Campaign optimisation

Client management

Tools

GA4

Looker Studio

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Job description

PA Media Group is seeking a Performance Marketing Lead to define and drive performance-driven strategies across paid search, paid social and content discovery for diverse clients. You will integrate paid, owned, and earned channels, ensure insight-led activity, and guide senior teams on how brands appear across digital ecosystems.

You will optimize campaigns, lead reporting, and contribute to growth, new business pitches, and agency capability development in performance and discoverability.