Senior Paid Media Lead – Performance & Growth

Hybrid; West of England; Híbrido; GBP 90 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Central Bristol location

£25 monthly wellbeing allowance

Annual learning hours allowance

Enhanced maternity and paternity leave

Group life assurance and income protec

Employee Assistance Programme (EAP) &

Resumo da oferta

Hybrid is a global marketing agency specialising in higher education. We are seeking a commercially driven Head of Paid Media to lead performance delivery across our UK client portfolio in a hybrid role based in Bristol.

You will own paid media across 20+ accounts, act as the SME in paid media, and collaborate with Account Directors, Media Planning, and Leadership to ensure campaigns hit and exceed targets, while driving automation and efficiency across channels.

Qualificações

• Extensive hands-on experience across Google Ads (Search, Display, PMax), Meta, LinkedIn, Programmatic, TikTok, Snapchat.
• Experience leading digital paid media and performance teams.
• Strong numeracy and data storytelling ability.
• Experience forecasting, pacing and delivering against conversion targets.

Responsabilidades

• Own paid media performance across Paid Search, Paid Social and Programmatic, ensuring forecasted targets are met or exceeded.
• Lead a high performing Paid Media and Performance team.
• Diagnose and fix underperforming campaigns quickly and confidently.
• Lead campaign pacing, forecasting and budget optimisation to ensure efficiency.
• Implement and oversee GA4, GTM, tagging and tracking accuracy.
• Act as senior paid media lead in QBRs, pitches and strategic planning sessions.
• Support Account Directors in aligning paid media strategy with growth plans.
• Refine paid media processes and QA frameworks to drive automation and reduce waste.
• Create scalable solutions to improve gains and reduce wastage.
• Ensure LinkedIn and other channels operate within performance guardrails.

Conhecimentos

Google Ads

Meta

LinkedIn

Programmatic

TikTok

Snapchat

Multi-account management

Data storytelling

Ferramentas

GA4

GTM

Descrição da oferta de emprego

Hybrid is a global marketing agency specialising in higher education. We are seeking a commercially driven Head of Paid Media to lead performance delivery across our UK client portfolio in a hybrid role based in Bristol.

You will own paid media across 20+ accounts, act as the SME in paid media, and collaborate with Account Directors, Media Planning, and Leadership to ensure campaigns hit and exceed targets, while driving automation and efficiency across channels.