Paid Media Lead - Hybrid Role, Growth & Client Impact

Craft Agency Ltd.; Manchester; Hybrid; GBP 35,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Training and development budget

Job summary

Craft Agency Ltd. is seeking a hands-on paid media specialist to own the execution across paid social and digital campaigns. You will set up ads, build audiences and KPIs, optimise in-flight, and report on performance while deciding where to allocate spend.

You will manage budget decisions with a peer, supported by two resilience managers. The role embraces an evolving always-on model and requires strong fluency in the Google stack.

Qualifications

• Two years hands-on paid media experience.
• Experience across agency or in-house environments welcome.
• Fluency with paid social and Google stack required.

Responsibilities

• Own execution across paid social and digital channels.
• Set up ads, build audiences and KPIs, and in-flight optimisation.
• Lead reporting and channel mix decisions with budget ownership.
• Collaborate with peers on a high-velocity, always-on model.

Skills

Paid media

Paid social

Analytics

Budget management

Tools

Meta

TikTok

LinkedIn

Google Ads

GA4

YouTube

Job description

Craft Agency Ltd. is seeking a hands-on paid media specialist to own the execution across paid social and digital campaigns. You will set up ads, build audiences and KPIs, optimise in-flight, and report on performance while deciding where to allocate spend.

You will manage budget decisions with a peer, supported by two resilience managers. The role embraces an evolving always-on model and requires strong fluency in the Google stack.