Performance Marketing Lead

We Are Hydrogen; Glasgow; Hybride; GBP 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Holiday allowance

Life assurance 4x salary

Wellbeing days

Résumé du poste

We Are Hydrogen Ltd. is seeking a Performance Lead to shape and drive performance-driven strategies across paid search, paid social and content discoverability for multi-sector clients. You will work with content, strategy, design and insights teams to deliver cohesive digital campaigns.

The role involves leading optimisation across channels, shaping agency capability and contributing to pitches. Hybrid working in Glasgow is offered with additional holiday and wellbeing benefits.

Qualifications

• Proven track record in performance-led marketing within an agency or consultancy.
• Deep expertise across paid search and paid social campaigns.
• Strong understanding of content discoverability and visibility.

Responsabilités

• Lead integrated performance and discoverability strategies across key client accounts.
• Provide senior strategic direction for performance marketing to clients and teams.
• Oversee paid media activity across search and social channels.
• Define approaches to content discoverability across digital channels.
• Drive test-and-learn programs using data and insights to improve ROI.
• Collaborate with content and creative teams to optimize visibility and engagement.
• Analyze channel performance and translate data into actionable recommendations.
• Lead client reporting and performance reviews with strategic insights.
• Develop scalable processes and tooling to improve efficiency and delivery quality.
• Support new business activity through audits and pitch contributions.
• Identify growth opportunities across existing accounts.

Connaissances

Performance marketing

Digital strategy

Discoverability

Analytics

Client management

Outils

Google Analytics 4

Looker Studio

Google Ads

Meta Ads Manager

SEMrush

Ahrefs

Description du poste

Hydrogen is the Communications division of The PA. We create high-quality content for the PR and marketing industry, backed by the distribution power of the PA newswire.

Our creative and social teams combine editorial expertise, insight and deep platform knowledge to help organisations connect with their audiences and make an impact.

As part of The PA, we share a wider ambition: to be a beacon of trust for news, content and data. We believe trusted, effective communication can build greater understanding, connection and influence.

About the opportunity

As Performance Lead, you are responsible for defining and leading performance-driven strategies that increase brand visibility, reach and measurable business outcomes across a range of clients and sectors.

You oversee the integration of paid, owned and earned channels, with a particular focus on paid search, paid social and content discoverability. You ensure all activity is insight-led, performance-focused and aligned to client objectives.

You act as the senior strategic lead across accounts, providing direction on how brands show up across search, social and wider digital ecosystems. Working closely with content, strategy, design and insights teams, you will ensure a cohesive approach to performance marketing and content distribution.

You are accountable for driving continuous optimisation across channels, improving efficiency, effectiveness and return on investment. You will also play a key role in shaping agency capability, processes and go-to-market propositions in performance and discoverability.

You will support new business activity, contributing strategic thinking and channel expertise to pitches and proposals.

What you’ll be doing

• Lead the development and delivery of integrated performance and discoverability strategies across key client accounts
• Act as the senior strategic lead for performance marketing, providing direction and counsel to clients and internal teams
• Oversee paid media activity across paid search and paid social, ensuring campaigns are insight-led, optimised and aligned to wider communications strategies
• Define and evolve approaches to content discoverability across search, social and emerging digital channels
• Drive a test-and-learn culture, using data, experimentation and insight to continuously improve performance
• Collaborate closely with content and creative teams to ensure campaigns are optimised for visibility, engagement and conversion
• Analyse channel and campaign performance, translating complex data into clear, commercially valuable recommendations
• Lead client reporting and performance reviews, providing strategic insight and forward planning
• Establish scalable processes, tools and ways of working that improve efficiency and delivery quality
• Support new business activity through audits, strategic thinking and pitch contributions
• Identify opportunities for growth across existing accounts through performance marketing and discoverability improvements
• Contribute to agency thought leadership in paid media, search, social and digital discoverability
• Explore opportunities to integrate AI and automation into workflows and campaign optimisation

What we’re looking for

We’re looking for someone who thrives in a fast-moving, commercially focused environment and enjoys combining strategic thinking with hands-on performance expertise.

You’ll bring:

• Strong experience in performance marketing, digital strategy or discoverability within an agency, consultancy or similar environment
• Deep expertise across paid search and paid social channels
• Strong understanding of discoverability, content optimisation and how brands build visibility across digital ecosystems
• Proven ability to develop integrated, performance-led strategies aligned to business and client objectives
• Excellent analytical skills, with confidence interpreting data and turning insight into action
• Experience working with performance and analytics tools such as Google Analytics 4, Looker Studio, Google Ads, Meta Ads Manager, SEMrush, Ahrefs or similar platforms
• Strong commercial awareness, with the ability to identify growth opportunities and improve return on investment
• Confidence presenting to clients and senior stakeholders, with strong communication and influencing skills
• Experience managing multiple client accounts and complex workstreams
• A proactive, curious mindset with an interest in innovation, AI and emerging digital trends

This is a rare opportunity to shape and lead the future of performance and discoverability within a growing, ambitious agency environment, with genuine influence across strategy, campaigns and commercial growth.

You can expect:

• Hybrid, flexible working - typically 3 days in the Glasgow office
• 25 days’ holiday plus options to buy more, alongside enhanced family leave
• Life assurance 4x salary
• Wellbeing and volunteering days to support you inside and outside of work