Senior Paid Social Manager (Agency)

Propel; Greater London; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Home-office allowance

Direct access to senior colleagues

Remote UK work

Job summary

Propel is seeking a Senior Paid Media & Growth Strategist to manage paid social for premium e-commerce brands, combining media, creative strategy and content production. You’ll own Meta accounts, lead strategy and client calls and work closely with founders and senior teams.

Benefits include fully remote UK work, ownership of a focused portfolio and regular collaboration with senior colleagues and specialists. Candidates with agency or strong in-house backgrounds are encouraged to apply.

Qualifications

• Five or more years of professional paid social experience across e-commerce.
• Recent hands-on Meta ownership on premium or high-consideration brands.
• Concrete results with clear commercial impact from changes made.
• Confidence working directly with founders, CMOs or senior stakeholders.
• Understanding of measurement beyond ROAS (blended performance, incrementality, longer buying journeys).
• Experience briefing creative teams and using performance data to shape creative decisions.
• Good understanding of Google Ads, bidding and attribution.
• Experience in small/mid-size agencies or in-house backgrounds welcomed.

Responsibilities

• Owning account structure, budgets, optimisation and testing across Meta.
• Developing monthly strategies and delivering them.
• Leading client calls and presenting results/recommendations.
• Connecting paid media to revenue, new customers, margin, LTV and payback.
• Planning creative tests and briefing creative teams.
• Identifying growth opportunities across site, offer, pricing and CRM.
• Reviewing and challenging Google Ads strategy with the team.
• Supporting juniors while staying hands-on with accounts.

Skills

Paid social advertising

Meta ownership

Measurement & attribution

Client relationship management

Growth strategy

Creative briefings

Budget management

E-commerce branding

Team leadership

Strategic storytelling for growth

Tools

Meta Ads Manager

Google Ads

Job description

I’m working with a small independent paid media and creative agency looking for a Senior Paid Media & Growth Strategist.

They work with premium e-commerce brands across fashion, homeware and tech, combining paid media, creative strategy and content production. The team works closely with founders and senior marketing teams, with a small portfolio of accounts per strategist and time to understand each client’s business. You’ll run paid social across premium e-commerce accounts.

Responsibilities:

• - Owning account structure, budgets, optimisation and testing across Meta.


• - Developing monthly strategies and seeing them through to delivery.


• - Leading client calls and presenting clear results and recommendations.


• - Connecting paid media performance to revenue, new customers, margin, LTV and payback.


• - Planning creative tests, briefing creative teams and turning performance insights into direction for the next round of assets.


• - Identifying growth opportunities across the site, offer, pricing and CRM.


• - Reviewing and challenging Google Ads strategy alongside the wider team.


• - Supporting juniors and analysts while remaining hands-on with your accounts.

What they’re looking for:

• - Five or more years’ professional paid social experience across e-commerce brands, with recent hands‑on Meta ownership.


• - Experience growing premium or high‑consideration brands, such as luxury fashion, beauty, high‑price‑point homeware or tech.


• - Specific results you can talk through, including what you personally changed and the commercial impact.


• - Confidence working directly with founders, CMOs or other senior stakeholders.


• - An understanding of measurement beyond platform ROAS, including blended performance, incrementality and longer buying journeys.


• - Experience briefing creative teams and using performance data to shape creative decisions.


• - A good understanding of Google Ads, bidding and attribution.


• - A clear interest in staying hands‑on while owning strategy and client relationships.


• Experience within a small or mid‑size agency would be particularly relevant. Candidates with a strong in‑house background will also be considered.

What’s on offer:

• - Fully remote working within the UK.


• - Ownership of a focused portfolio of premium brands.


• - Direct access to senior agency colleagues and client decision‑makers.


• - Support from creative, analytical and technical specialists.


• - Regular team trips and a home‑office allowance.