Senior Paid Media & Growth Strategist

Digital Waffle; Birmingham; Remote; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Remote work

Premium clients

Strategic influence

Career development

AI & innovation

Company trips

Home office budget

Job summary

Digital Waffle is a fast-growing digital marketing business hiring a Senior Paid Media & Growth Strategist. You will own paid media strategy for a small portfolio of premium e-commerce brands, partnering with founders and senior leaders to drive sustainable commercial growth.

Role covers beyond campaign management, including website performance, pricing, creative strategy, CRM and customer experience to optimise profitability and growth.

Qualifications

• 5+ years of experience managing paid social campaigns for multiple e-commerce brands.
• Strong hands-on experience with Meta Ads Manager, including campaign structure and optimisation.
• Good working knowledge of Google Ads, campaign types and attribution.
• Experience growing premium or high-consideration e-commerce brands (fashion, homeware, tech, lifestyle).
• Understanding of performance marketing beyond advertising platforms (landing pages, pricing, CRM).
• Ability to develop and deliver strategic recommendations based on performance data and business goals.

Responsibilities

• Develop and implement paid media strategies across multiple e-commerce accounts.
• Own Meta advertising campaigns, including structure, budgets, optimisation and scaling.
• Monitor performance, identify trends and analyze factors beyond ROAS.
• Design testing strategies across audiences, messaging, creative and structures.
• Identify opportunities to improve overall growth beyond paid media (website, pricing, CRM).
• Present recommendations to founders and senior stakeholders with clear, actionable insights.

Skills

Paid social advertising

Meta Ads Manager

Google Ads

E-commerce growth

Performance marketing

Client relationship management

Tools

Meta Ads Manager

Google Ads

Job description

Senior Paid Media & Growth Strategist

Salary: £50-65k

We're partnering with an ambitious, fast-growing digital marketing business looking to hire an experienced Senior Paid Media & Growth Strategist. This is an opportunity to take ownership of paid media strategy for a small portfolio of premium e-commerce brands, working closely with business founders and senior stakeholders to drive sustainable commercial growth.

This isn't simply a role focused on managing campaigns and improving ROAS. You'll be expected to look at the bigger picture, identifying opportunities and challenges across the wider marketing ecosystem, from website performance and pricing to creative strategy, customer acquisition and retention.

The Role

You’ll manage paid media activity across a portfolio of up to five premium e-commerce clients, taking responsibility for strategy, campaign performance and client relationships. Working closely with senior leadership, you'll combine hands-on paid social expertise with a broader understanding of what drives profitable growth.

Key responsibilities include:

• Paid Media Strategy: Develop and implement performance strategies across multiple e-commerce accounts, ensuring campaigns align with wider commercial objectives.
• Campaign Management: Take ownership of Meta advertising campaigns, including account structure, budget allocation, optimisation and scaling.
• Performance Analysis: Monitor campaign performance, identify trends and understand the factors influencing results beyond headline metrics such as ROAS.
• Testing & Optimisation: Develop structured testing strategies across audiences, messaging, creative and campaign structures, making informed decisions on what to scale, improve or pause.
• Growth Strategy: Identify opportunities to improve performance beyond paid media, including website conversion, pricing, product positioning, CRM and customer experience.
• Commercial Performance: Connect marketing activity to wider business metrics such as profitability, customer lifetime value, margins and acquisition costs.
• Client Management: Build strong relationships with founders and senior decision-makers, acting as a trusted strategic partner and presenting recommendations with confidence.
• Creative Strategy: Work alongside creative teams to develop effective advertising concepts, provide direction on new assets and use performance insights to shape future campaigns.
• Reporting: Deliver clear, commercially focused reporting that translates complex performance data into actionable recommendations.

What We're Looking For

We're keen to speak with experienced paid media professionals who combine strong technical knowledge with commercial awareness and strategic thinking.

Essential experience:

• 5+ years' experience managing paid social campaigns, ideally across multiple e-commerce brands within an agency environment.
• Strong hands-on experience with Meta Ads Manager, including campaign structure, Advantage+ and manual campaign strategies.
• Good working knowledge of Google Ads, including campaign types, bidding strategies and attribution.
• Experience growing premium or high-consideration e-commerce brands, ideally within sectors such as fashion, homeware, technology or lifestyle.
• A strong understanding of performance marketing beyond the advertising platform, including landing pages, conversion optimisation, pricing, CRM and brand positioning.
• Experience developing and delivering strategic recommendations based on performance data and commercial objectives.
• Confidence managing senior client relationships and communicating complex information to non-technical stakeholders.
• Experience working within a smaller, independent or boutique agency would be particularly beneficial, where autonomy, ownership and a hands-on approach are important.

What's On Offer?

• Fully Remote Working: Work remotely from anywhere in the UK or EU, with a distributed international team.
• High-Profile Clients: Work with a select portfolio of premium e-commerce brands rather than managing a large volume of accounts.
• Strategic Influence: Work directly with business founders and senior leadership, having a genuine say in commercial and marketing decisions.
• Career Development: A meritocratic environment where progression is driven by performance, contribution and ambition.
• AI & Innovation: Exposure to advanced AI tools and the opportunity to help shape internal AI-powered systems and processes.
• International Team Culture: Regular company-wide trips, typically two to three times per year, with previous destinations including Spain, Italy, France and Austria.
• Team Accommodation: Access to a dedicated company property in Barcelona.
• Home Office Budget: £500 contribution towards your home working set-up.