Paid Media Specialist

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Bonus up to 10%

Hybrid work model

Central London office

23–30 days holiday

Job summary

Digital Tonic in London is seeking a Senior Paid Media Specialist to own campaign strategy and execution across eCommerce and lead-gen clients. You will manage Google Ads campaigns with six-figure monthly budgets and collaborate closely with Account Managers to drive client success.

You should be strong in Google Ads with interest in expanding skills across paid social. A hybrid role requires in-office presence in Central London two days a week, with a clear path to leadership for the right

Qualifications

• Several years of hands-on paid-media experience, ideally in an agency environment.
• Strong Google Ads knowledge including structure, bidding, budgeting and optimization.
• Experience with paid-social platforms (Meta, LinkedIn) or willingness to develop this area.
• Excellent analytical skills and ability to translate data into commercial recommendations.
• Experience managing multiple client accounts and budgets.
• Ability to present results in client meetings as the paid-media specialist.

Responsibilities

• Lead campaign strategy and execution across eCommerce and lead-generation clients.
• Manage campaigns with six-figure monthly budgets and adapt approaches to scope and objectives.
• Own campaign planning, builds, optimisation and testing in Google Ads (including Performance Max).
• Collaborate with Account Managers and present results to clients.
• Potential to mentor, develop or lead members of the PPC team.
• Contribute ideas to grow the agency's paid-media offering and test new tools.

Skills

Google Ads

Paid search

Paid social

Campaign management

Performance Max

Analytics

A/B testing

Budget management

Client comms

Team mentoring

Job description

Are you an experienced paid media marketer who values an inclusive and collaborative working environment? If so, then this might be a role for you! We’re working with an established digital agency as they look to hire a Senior Paid Media Specialist.

The Role

This is a genuinely hands‑on position, combining campaign strategy and execution across a varied portfolio of eCommerce and lead‑generation clients. You’ll manage campaigns with budgets ranging up to six figures a month, so you’ll need to be comfortable adapting your approach to different levels of investment, commercial objectives and account complexity.

Google Ads will sit at the heart of the role. You’ll take ownership of campaign planning, builds, optimisation and testing across Search and Performance Max, using data to improve return, reduce acquisition costs and identify opportunities for growth. You’ll also work across paid‑social platforms including Meta and LinkedIn. While experience across both search and social would be ideal, the business is open to someone whose strongest expertise sits within Google Ads and who is keen to develop further across paid social.

You’ll work closely with the agency’s Account Managers, who lead the overall client relationships, while acting as the paid‑media specialist during client calls. You’ll present results, explain performance clearly, recommend next steps and help clients understand how their campaigns support their wider commercial and marketing objectives.

There is also the potential for this person to mentor, develop or lead members of the PPC team. The exact scope will depend on the experience and strengths of the individual appointed, so the business is open to both an established people manager and a highly credible senior specialist ready to take their first step into leadership.

The agency has ambitious plans to grow its paid‑media offering, so this is an opportunity to influence how the channel develops. You’ll be encouraged to bring ideas, challenge existing approaches, experiment with new tools and help the wider team continually improve its work.

Skills and Experience

• Several years’ hands‑on paid‑media experience, ideally within an agency environment.
• Strong Google Ads knowledge, including campaign structure, keyword research, bidding strategies, budget management and optimisation.
• Experience across paid‑social platforms such as Meta and LinkedIn, or a genuine interest in developing this area.
• Strong analytical skills and the ability to translate campaign data into useful commercial recommendations.
• Experience managing multiple client accounts, objectives and budgets.
• Confidence contributing to client meetings as the technical paid‑media specialist.
• Experience with campaign reporting, A/B testing and ongoing performance optimisation.
• Google Analytics knowledge would be beneficial.
• Performance Max experience would be advantageous.
• An interest in AI and how it can be used to improve the quality and efficiency of paid‑media work.
• A collaborative, low‑ego approach and a willingness to share your knowledge with others.
• Agency experience is preferred, however strong in‑house candidates will also be considered.

Depending on your level of experience and breadth of platform knowledge, there is a salary on offer here of up to £50k. Alongside that, you will be entitled to an annual bonus of up to 10% of your basic salary which is based on company and individual performance. Holiday entitlement starts at 23 days but increases up to 30 days. There’s huge opportunity here for progression, as well as a genuinely inclusive and collaborative working culture. This is a hybrid role and you will be expected to work in the office in Central London 2 days a week.