Senior Paid Media Strategist

Mrs Digital Ltd; Fleet; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Work from home up to 2 days a week

Flexible working hours

Collaborative environment

Birthdays off

Regular company events and socials

Job summary

Mrs Digital Ltd in Fleet seeks a Senior Paid Media Strategist to shape paid media strategies for major clients and to lead from strategy through to execution. You will drive growth opportunities, mentor colleagues, and ensure the highest standards across campaigns and measurement.

The role emphasizes Google Ads leadership, cross‑platform knowledge, and proactive AI adoption to boost performance while maintaining strong client relationships and strategic guidance.

Qualifications

• Proven PPC leadership with complex client work and measurable results.
• Strong track record developing and delivering paid media strategies.
• Experience mentoring colleagues in a digital marketing environment.
• Ability to oversee multi-client account quality and performance.
• Commercial planning skills including forecasting and growth opportunities.
• Influence senior stakeholders and manage challenging client conversations.
• Advanced knowledge of GA4, GTM, and cross‑platform measurement.
• Curiosity about AI, automation and adtech trends.

Responsibilities

• Lead commercially focused paid media strategies for major clients from planning to implementation and reviews.
• Support strategy delivery through quality assurance and high standards.
• Set expectations for technical excellence, strategic thinking and professional standards.
• Audit complex accounts to identify growth opportunities and priorities.
• Forecast, scope growth, and translate recommendations into actionable steps.
• Lead and mentor paid media colleagues, building expertise and confidence.
• Present strategies to clients and engage senior stakeholders.
• Advance AI adoption to automate repetitive work and improve performance.

Skills

Google Ads mastery

Paid media strategy

Client leadership

Mentoring teammates

GA4 / analytics

Account profitability

Cross‑platform ads

Audit & diagnostics

AI in ads

Tools

Google Ads

GA4

Google Tag Manager

Meta Ads

LinkedIn Ads

Microsoft Advertising

Conversion tracking

Job description

We have an exciting opportunity for a talented and ambitious Senior Paid Media Strategist to play a leading role in shaping the paid media strategies of some of MRS Digital's biggest clients.

You’ll join an established, award-winning team working with a diverse mix of ambitious businesses and household brands. With significant media budgets, complex challenges and the freedom to explore new approaches, this is an opportunity to make a real impact on client performance and help shape the future of our paid media offering.

We’re seeking an outstanding paid media strategist whose strongest foundation is Google Ads. You’ll lead strategy for major clients, uncover growth opportunities and work alongside experienced specialists to turn smart thinking into measurable results. This isn’t a role where you write a plan and hand it over. You’ll help see it through, challenge what isn’t working and shape what happens next.

Key Responsibilities For The Senior Paid Media Strategist

• Lead commercially focused paid media strategies for major clients, from initial planning through to implementation and ongoing performance reviews.
• Support strategy delivery across the wider team through constructive challenge, quality assurance and consistently high standards.
• Set expectations for technical excellence, strategic thinking and professional standards
• Identify skills gaps and lead knowledge sharing, training and development
• Audit complex accounts to identify weaknesses, opportunities and priorities for sustainable growth.
• Identify and scope growth opportunities for existing clients, including media planning, forecasting and investment recommendations.
• Ensure recommendations translate into prioritised, implemented actions and measurable results.
• Act as a senior Google Ads and Social platform technical and strategic resource, guiding colleagues through performance challenges, tactical decisions and shifts in approach.
• Define appropriate measurement approaches and use performance data, market intelligence and competitor activity to inform decisions.
• Present strategies and recommendations to clients and contribute to discussions with senior stakeholders.
• Keep agency practices, technical standards and playbooks current, helping embed them across the team.
• Plan ambitious, innovative campaigns capable of delivering exceptional commercial results and industry recognition.
• Support new business with scoping, audits, forecasting, strategy development and pitching for integrated paid media activity on search and social media.
• Advance practical AI adoption to automate repetitive, low-value work, while exploring more sophisticated data, automation and adtech integrations to improve performance.
• Coach, mentor and develop paid media colleagues, building technical expertise, strategic capability and commercial confidence.
• Set clear expectations for quality, accountability, collaboration and client service.
• Identify capability gaps and lead training, knowledge sharing and continuous development.
• Ensure insights and recommendations translate into clear priorities, actions and measurable results.

Skill Requirements For The Senior Paid Media Strategist

• Significant, hands-on PPC experience, including advanced Google Ads work on complex accounts, ideally agency-side.
• A proven track record in developing and delivering paid media strategies, with evidence of measurable results.
• Experience leading, mentoring or developing colleagues in a paid media or digital marketing environment.
• Demonstrable ability to oversee account quality and performance across multiple clients or a wider portfolio.
• Strong commercial acumen, including understanding of account profitability, resource requirements, forecasting and opportunities for growth.
• Proven ability to influence senior stakeholders, manage challenging client conversations and build trusted relationships.
• Experience improving team processes, technical standards and delivery consistency.
• Expert Google Ads knowledge across Search, Performance Max, Smart Bidding, account structure, audiences, measurement and optimisation.
• Experience of working in platform for Meta and LinkedIn, with knowledge of audience set up, conversion tagging and campaign types for these platforms.
• Exceptional audit and diagnostic ability: identifying root causes of weak performance, growth potential and clear actions.
• Strong commercial planning, budget allocation and forecasting skills, including performance projections and investment recommendations.
• Confident with integrated, full-funnel paid media strategy, understanding the roles of search, social, display and video; working knowledge of Microsoft Advertising, Meta and LinkedIn.
• Highly analytical, with strong understanding of GA4, Google Tag Manager, conversion tracking, attribution and offline conversion data.
• Ability to present and defend recommendations to senior clients and give constructive technical and strategic guidance to colleagues.
• Genuine curiosity about AI, automation, advertising technology and changes in the wider industry.

Nice-to-Haves For The Senior Paid Media Strategist

• Experience in working collaboratively across multiple teams, connecting paid media with SEO, CRO, CRM, content or customer lifecycle marketing.
• Proven ability to share best practice, develop case studies and contribute to improving an agency’s reputation for paid media excellence.Advanced measurement experience, such as incrementality or lift studies, marketing mix modelling or multi-touch attribution.
• Implementation of advanced automation, APIs, data integrations or specialist adtech.
• B2B CRM experience (e.g. HubSpot or Salesforce), lead qualification and value-based bidding.
• Creative strategy experience; additional platforms such as TikTok, Pinterest, DV360 or Amazon Ads; or specialist feed and attribution tools.
• Experience developing training or playbooks, or contributing to award-winning campaigns.

Key Attributes For The Senior Paid Media Strategist

• Strategically ambitious and technically credible, with equal interest in big-picture planning and detailed performance analysis.
• Commercial, analytical and curious; willing to challenge assumptions and test better approaches.
• Confident and collaborative with clients and colleagues, welcoming direct, constructive feedback.
• Proactive, accountable and determined to see ideas through to results.
• Curious and forward-thinking, with an enthusiasm for adopting new technologies and finding smarter ways to improve performance.

We care about excellent work and the people who make it happen. You’ll be part of a supportive, close-knit team where ideas are welcomed, initiative is recognised and there’s genuine scope to influence our direction. Our leafy Fleet office, complete with garden and pond, is a little different from the usual agency environment. We value time together, while supporting hybrid and flexible working.

The Perks

• Work from home up to 2 days a week
• Flexible working hours
• A collaborative, creative and inspiring working environment
• Birthdays off
• Regular company events and socials