Senior Paid Social Manager

Chemist4U Innox Trading Ltd; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Discounted gym membership

Funded training

Enhanced Maternity & Paternity

30 days annual leave

Health & Wellbeing benefits

Staff discount

Sick Pay Scheme

Blue light card

Job summary

Chemist4U is seeking a Paid Social Lead to own and scale our paid social performance across Meta and other platforms. You will own strategy, optimisation, measurement and reporting within regulatory pharma guidelines.

This senior, hands-on role sits in the Acquisition team, reporting to the Marketing Director, with hybrid London work location and 37.5 hours per week.

Qualifications

• Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social.
• Essential: Experience in pharmaceutical/healthcare or regulated health & wellness business.
• Proven track record under Meta Health & Wellbeing restrictions.
• Strong understanding of alternative measurement when purchase data is restricted.
• Experience in a D2C e‑commerce environment with acquisition responsibility.
• Advanced knowledge of Meta Ads Manager, campaign structure and audience strategies.
• Experience owning tagging, tracking and reporting solutions.

Responsibilities

• Own end to end paid social strategy across Meta and other platforms for profitable acquisition and scalable growth.
• Develop and execute a robust optimisation and testing roadmap (creative, audiences, bidding, structure, funnel sequencing).
• Lead paid social activity across full funnel within platform and regulatory constraints.
• Own paid social reporting, tagging frameworks, and server-side solutions where applicable.
• Design measurement frameworks to account for Health & Wellbeing reporting limitations.
• Collaborate with Creative, CRO, Data and Tech teams to align campaigns with landing pages and on-site experience.
• Translate performance data into insights for budget decisions and strategy.
• Stay ahead of platform changes and regulatory updates affecting healthcare advertising.
• Work with partners to unlock best practices, betas and strategic support.
• Ensure all campaigns adhere to regulatory, compliance and brand guidelines.

Skills

Paid social

Meta ads

Data analysis

Stakeholder communication

Advertising regulations

Tools

Meta Ads Manager

Job description

Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Making medication and care faster, simpler and safer so people stay well for longer.

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services

Our values

• Collaboration
• Integrity
• Positivity
• Growth
• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role

Reporting to: Marketing Director

Job type: Permanent

Salary: Competitive

Working Pattern & Hours: Monday-Friday, 37.5 hours per week

Location: Hybrid/Flexible (Office located: London, SE1)

Reporting into the Marketing Director, the Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.

Key Responsibilities

We’re looking for a Paid Social specialist to lead performance across platforms like Meta, driving efficient customer acquisition and scalable growth. This role focuses on optimisation, testing and data driven decision making, while ensuring campaigns align with the wider customer journey and meet regulatory standards.

• Own the end to end paid social strategy across Meta and other relevant social platforms, with a clear focus on profitable customer acquisition and sustainable scale
• Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing
• Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints
• Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server side solutions where applicable)
• Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics
• Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on site experience
• Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy
• Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising
• Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support
• Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.

About You

We’re looking for a commercially minded performance marketer who blends strategic thinking with hands on execution. You’re analytical, adaptable and confident working in complex, restricted environments, using data and insight to drive decisions. A strong collaborator, you take ownership of performance and thrive in fast paced, growth focused teams.

• You are a commercially minded performance marketer who combines strategic thinking with deep hands on execution
• Comfortable operating in highly restricted advertising environments, you’re pragmatic, adaptable and solutions oriented when traditional tracking or retargeting methods are unavailable
• Highly analytical, you enjoy interrogating data, building insight narratives and using imperfect signals to guide smart decision making
• You’re confident owning a channel end to end and influencing senior stakeholders with clear, evidence based recommendations
• Collaborative by nature, you work effectively across creative, technical and commercial teams to drive shared outcomes
• You thrive in fast paced, growth focused environments and take genuine ownership of performance and results.

Qualifications & Experience

We’re looking for a Paid Social specialist with strong performance marketing experience, ideally in regulated sectors. You bring deep Meta expertise, a data driven mindset, and the ability to deliver results while balancing compliance and commercial goals.

• Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social
• Essential: Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight‑loss sector
• Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower‑funnel event reporting and retargeting limitations
• Strong understanding of alternative measurement and optimisation approaches when purchase‑level data is restricted
• Experience working within a D2C e‑commerce environment, with clear accountability for acquisition efficiency and commercial outcomes
• Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies
• Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams
• Strong communication skills, with the ability to present performance insights clearly to senior stakeholders
• Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.

Company Benefits

Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:

• Discounted gym membership
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination
• Regular social events.

The role is open until 5th June 2026 but may close earlier if we receive a high number of applications.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help.

You can email [e-mail]

At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.

For more information about how we handle candidate data or to exercise your rights, please contact [e-mail]

This role suits a Paid Social specialist with strong performance marketing experience, ideally within regulated sectors.