Paid Social Manager

Immediate Media Co.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days holiday

Cycle to work scheme

Flexible / hybrid working

Wellbeing initiatives & support

Job summary

Immediate Media Co. is seeking a Paid Social Manager to drive acquisition across brands like Good Food, Radio Times, BBC Gardeners’ World and History Extra.

You will shape creative strategy, run high-velocity tests, and collaborate with analytics, brand marketing and creative teams to scale paid social performance. The role focuses on Meta as the primary channel, with TikTok and other platforms as secondary.

Qualifications

• Proven hands-on experience managing paid social campaigns on Meta at scale.
• Strong understanding of Meta campaign structure and optimisation levers.
• Experience developing or contributing to paid social creative strategy using data.

Responsibilities

• Lead planning, execution and optimisation of paid social campaigns across Meta, TikTok and other platforms for subscription and app growth.
• Manage end-to-end campaigns from briefing to launch, daily optimisation and reporting.
• Allocate budgets to maximise acquisition targets and drive performance.

Skills

Paid social campaigns

Meta Ads Manager

Campaign optimization

Data analysis

Cross-functional collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Analytics tools

Job description

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

The Paid Social Manager will be a key driver of acquisition performance within the Acquisition & Performance Marketing team, reporting into the Head of Paid Social. The role is responsible for delivering subscription and app growth across key brands including Good Food, Radio Times, BBC Gardeners' World and History Extra.

This is not purely a campaign execution role. Alongside managing day-to-day campaign delivery, the Paid Social Manager will play a central part in shaping how we approach creative strategy, structured testing and learning - working with internal stakeholders across creative, analytics and brand marketing to build a more systematic and scalable approach to paid social. Meta (Facebook and Instagram) will be the primary focus, with TikTok and other emerging platforms as secondary channels.

As the Paid Social Manager you will;

• Lead the planning, execution and optimisation of paid social campaigns across Meta (primary), TikTok and other relevant platforms, focused on subscription and app acquisition.
• Support growth across print and digital subscriptions and apps including Good Food All Access, Radio Times All Access, BBC Gardeners' World All Access and BBC History All Access.
• Manage campaigns end-to-end - from briefing through to launch, daily optimisation, performance monitoring and reporting - ensuring delivery on time and within budget.
• Manage paid social budgets effectively, allocating spend to maximise performance against acquisition targets.
• Work closely with key internal stakeholders to develop and evolve paid social creative strategy, with a focus on identifying and testing the customer problems and jobs-to-be-done that each brand solves.
• Lead the development and prioritisation of creative hypotheses, identifying which customer problems, messages and executions to test, and structuring tests so we learn what scales, not just what wins in the short term.
• Build and maintain a systematic creative testing framework across Meta campaigns, ensuring learnings are documented, shared and acted on.
• Brief performance creative clearly and effectively, working with creative teams to produce and iterate on assets quickly enough to support a high-velocity testing programme.
• Stay current with AI tools and emerging approaches to creative development and testing, and actively explore how these can improve the speed and quality of creative output.
• Design and manage campaign and ad set structures that are optimised for learning - ensuring spend is concentrated enough to generate meaningful signal.
• Continuously evaluate whether current campaign structures are helping or diluting learning, and make recommendations accordingly.
• Analyse campaign performance using platform reporting and third-party measurement tools, providing clear, actionable insights and recommendations to the wider team.
• Deliver regular performance updates and post-campaign analysis to marketing teams and stakeholders.
• Work closely with Marketing Managers to understand campaign objectives, KPIs and commercial priorities, translating these into effective paid social plans.
• Act as a key point of contact for paid social across the business, supporting both core brands and ad hoc campaign requests.
• Support knowledge sharing across the team, including running training sessions to help Marketing Managers and wider colleagues improve their understanding of paid social best practice.
• Keep up to date with platform developments, algorithm changes, industry trends and new opportunities - particularly across Meta - and bring relevant insight back to the team.
• Provide guidance and support to team members to help ensure strong campaign delivery and development across the team.

Requirements

• Proven hands‑on experience managing paid social campaigns on Meta (Facebook & Instagram) at scale, with a strong track record in performance/acquisition campaigns.
• Strong understanding of Meta's campaign structure, learning algorithm, audience targeting and optimisation levers.
• Experience developing or contributing to creative strategy for paid social - including testing hypotheses, briefing creative, and using data to identify what resonates with audiences.
• Comfortable working with performance data: analysing results, identifying trends, and turning insight into clear recommendations.
• Strong communicator - able to work collaboratively with a wide range of stakeholders, and present performance clearly to non‑specialist audiences.
• Highly organised and detail‑oriented, with the ability to manage multiple campaigns and priorities simultaneously.
• A relaxed working environment with regular socials including a summer festival
• Supportive well‑being initiatives and benefits, talks & workshops, andMental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well‑being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.

We work with talented, driven people to make our vision reality

Such an amazing team requires nothing short of the best. That’s why we put a lot of effort into creating a work environment they deserve.