Paid Social Specialist

wonderwork; Shoreditch; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Training budget £500/year

Private health insurance

25 days off + bank holidays

Travel flexibility

Job summary

wonderwork is seeking a Paid Social Specialist to lead campaigns across Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn. You’ll own budgets, test new formats and continuously optimise performance for a varied client portfolio.

The role requires 3–5 years of hands-on paid social experience in an agency setting, with a track record of driving results and delivering insights. Hybrid work in Shoreditch combines office days with flexible home-based work.

Qualifications

• 3–5 years hands-on paid social experience, agency environment.
• Experience across Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn.
• Proven ability to manage budgets and run tests.
• Strong analytical instincts to translate data into client insights.
• Self-motivated with a fast-moving, proactive approach.

Responsibilities

• Plan, build, launch and optimise paid social campaigns for diverse clients across multiple platforms.
• Own budget pacing, testing and scaling decisions while monitoring performance.
• Translate data into actionable insights for clients and leadership.
• Stay ahead of platform changes and adapt strategies accordingly.
• Collaborate with creative to brief and refine high-performing ad creative.
• Bring energy and a “let's just try it” mindset to the team.

Skills

Paid social experience

Meta platform

TikTok/ Snapchat/ Reddit/ Pinterest/ 5

Budget management

Data analysis

Proactive/ownership

Job description

The role

We\'re looking for a Paid Social Specialist with at least 3 years paid social/media buying experience, who genuinely lives for this stuff — someone who reads the platform update notes before their coffee, is already testing the newest ad format before anyone else has noticed it exists, and takes real ownership of the accounts they run.

You\'ll work across a genuinely varied portfolio spanning both agencies — think fast-growing consumer brands, mental health and wellbeing services, and Russell Group universities — running paid social across Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn.

This industry doesn\'t sit still, and neither do we. Between Meta\'s ranking overhaul, constant platform and targeting changes, and creative trends that move by the week, we need someone who treats change as the job, not a disruption to it.

What you\'ll be doing

• Plan, build, launch and optimise paid social campaigns across Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn for a portfolio of clients across both agencies.
• Own budget pacing, testing and scaling decisions — spotting what\'s working (and what isn\'t) before anyone has to ask.
• Dig into performance data and translate it into sharp, actionable insight for clients and the Head of Performance.
• Stay ahead of platform changes, new formats and algorithm shifts, and know how to turn them into an advantage for your accounts rather than a scramble.
• Partner closely with our creative and content teams to brief, test and refine ad creative that actually performs.
• Bring energy, ideas and a "let\'s just try it" mindset to a fast-moving team that never really sits still.

What you\'ll bring

• 3–5 years\' hands-on paid social experience, with meaningful time spent in an agency environment — you already know what "fast-paced" really means.
• Genuine, hands-on expertise across Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn — not just one or two of them.
• A track record of managing budgets, running structured tests, and making campaigns better — not just keeping them running.
• Sharp analytical instincts — you know the difference between a vanity metric and one that actually matters to the client\'s business.
• Self-motivation and drive. You don\'t wait to be told what to do next, and you move at the same pace as a fast-growing agency.
• The personality and culture fit to match a team that cares as much about who you are as what you can do.

Nice to have (not required)

• Broader PPC/Google Ads experience is a bonus, though not essential — we already have a dedicated in-house PPC Specialist, so this role is focused on paid social.
• Real variety — university clients one day, disruptive consumer and wellbeing brands the next. You won\'t plateau here.
• Real growth — we\'re scaling fast, and we want the people who join us to scale with it. Progression here is a plan, not a vague promise.
• Real culture — a flat structure, a genuinely friendly team, and people who back each other. We hire for personality as much as skill.
• Investment in you — £500 per year dedicated to training courses and certifications that you\’ll genuinely benefit from.
• Hybrid working — 2-3 days in our Shoreditch office but with flexibility should you need more days working from home.
• Travel & work — the flexibility to work from anywhere in the world up to one month per year.

£45,000–£50,000 depending on experience, plus private health insurance, and 25 days off (plus bank holidays)

PLEASE NOTE:

• UK-based candidates only
• No agencies or self-employed freelancers
• A minimum of 3 years of active campaign management & optimisation is a non-negotiable