Organic Social Media Lead

Chemist4U; Skelmersdale; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Discounted gym membership

Funded training

Enhanced Maternity & Paternity

30 days’ annual leave

Job summary

Chemist4U, a UK online pharmacy, seeks an Organic Social Media Lead to own strategy and execution across Instagram, TikTok, YouTube, and more. Drive new customer growth through brand awareness, influencer partnerships and social-first content.

Reporting to the Director of Marketing, this hybrid role blends creative leadership with data-driven decision making to optimise reach, referrals and downstream sales. London or Lancashire offices.

Qualifications

• 5+ years’ experience in Organic Social or Social Media roles, with hands-on responsibility for strategy and execution.
• Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships.
• Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales.
• Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential.
• Deep understanding of major social platforms, influencer ecosystems and emerging trends.
• Experience working closely with Acquisition, Performance Marketing and Analytics teams.
• Comfortable operating in fast-moving, high-growth environments where accountability and measurement matter.

Responsibilities

• Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
• Build a social-first content roadmap that drives brand awareness, consideration and referral-led acquisition
• Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
• Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
• Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
• Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
• Develop scalable influencer programs (e.g. ambassador, referral or always-on creator models) to support acquisition goals
• Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
• Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
• Apply a test-and-learn mindset to content, creators and formats, continuously optimising performance
• Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
• Collaborate with PR and Brand teams to amplify earned media and influencer content organically
• Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements

Job description

About Chemist4UChemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.

About Chemist4UChemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.
Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Making medication and care faster, simpler and safer so people stay well for longer.

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services
Our values

• Collaboration
• Integrity
• Positivity
• Growth
• Customer centricity

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle‑free healthcare so our customers can focus on their well-being.

About The Role

Reporting to: Director of Marketing
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1 or Lancashire, WN8)

The Organic Social Media Lead sits within the Marketing function, as part of the Acquisition division, reporting directly into the Director of Marketing. This role owns the Organic Social strategy and execution, with a clear mandate to drive new customer growth through brand awareness, influencer marketing and social‑first content. Influencer activity must deliver direct, measurable outcomes, including referrals, reach and traffic, with a strong focus on demonstrating the impact of Organic Social on downstream sales performance.

Key Responsibilities

• Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
• Build a social‑first content roadmap that drives brand awareness, consideration and referral‑led acquisition
• Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
• Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
• Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
• Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
• Develop scalable influencer programs (e.g. ambassador, referral or always‑on creator models) to support acquisition goals
• Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
• Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
• Apply a test‑and‑learn mindset to content, creators and formats, continuously optimising performance
• Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
• Collaborate with PR and Brand teams to amplify earned media and influencer content organically
• Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements

About You

You’re someone who lives and breathes social, always on top of trends, confident turning ideas into content, and excited about growing a brand organically. The following attributes are essential for this role.

• You are a commercially minded problem solver who understands how Organic Social contributes to acquisition and growth
• Confident negotiating and managing external partners, including influencers and UGC creators
• Highly data‑driven, with a strong ability to connect social activity to tangible business outcomes
• Organised and structured, with excellent project management skills and the ability to manage multiple campaigns at pace
• Comfortable balancing creativity with performance, and confident presenting results to senior stakeholders

Qualifications & Experience

The successful Marketing professional will possess the following skills and experience.

• 5+ years’ experience in Organic Social or Social Media roles, with hands‑on responsibility for strategy and execution
• Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships
• Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales
• Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential
• Deep understanding of major social platforms, influencer ecosystems and emerging trends
• Experience working closely with Acquisition, Performance Marketing and Analytics teams
• Comfortable operating in fast‑moving, high‑growth environments where accountability and measurement matter

Company Benefits

Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:

• Discounted gym membership
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination
• Regular social events

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help. You can email [e-mail] At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third‑party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.
For more information about how we handle candidate data or to exercise your rights, please contact [e-mail]