Paid Social Manager

Safestyle UK; Norwich; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

31 days holiday increasing to 33

Birthday off

Hybrid working

Pension with up to 4x salary

Salary sacrifice benefits

Discounts on products

Career development opportunities

Job summary

Safestyle UK is seeking a Paid Social Manager to own our paid social strategy across three national brands, driving ROI, CPA and lead quality. You’ll manage large budgets across Meta, Google Ads and Microsoft Ads, develop data-driven audience strategies, and guide creative best practices to scale performance.

The role suits a data‑driven, proactive marketer with 2–4 years of hands‑on experience, strong analytics, and a calm, organised approach.

Qualifications

• 2–4 years of hands-on experience managing large Paid Social campaigns.
• Strong analytical skills and a proactive, results-driven approach.
• Digital marketing background (agency or client side).
• Highly organised, calm under pressure and confident communicating performance insights.
• Experience in lead generation, Google Ads/Microsoft Ads, GMP or Meta Blueprint is an advantage.

Responsibilities

• Lead and optimise Paid Social campaigns across three national brands with a focus on ROI, CPA and lead quality.
• Work with significant eight‑figure budgets across platforms including Meta, Google Ads and Microsoft Ads.
• Develop data‑driven audience strategies, including first‑party data, and guide creative best practice to scale performance.
• Manage bids using automated bidding strategies tied to offline conversion events.
• Engage with digital agencies, tech providers and media owners (Google, Meta, Microsoft) to leverage cutting‑edge tools and insights.
• Work hands‑on with Google Marketing Platform (CM, SA360, DV360), GA4, Bing Ads, and other Martech solutions.
• Stay ahead of industry trends through ongoing learning, conferences and training.

Skills

Analytical skills

Lead generation

Digital marketing

Organised

Communication of insights

Tools

Google Marketing Platform

GA4

Bing Ads

Meta Ads

Microsoft Ads

DV360

Job description

Ready to lead the conversation, shape engagement, and grow a brand with impact? We're looking for a talented Paid Social Manager to take ownership of our paid social strategy across multiple brands, driving high-performing campaigns that generate leads, increase brand awareness, and deliver measurable results.

If you're creative, data-driven, and thrive on turning insights into action, this is your opportunity to make a real impact within a fast-paced, growing business where your ideas will be valued and your success recognised.

What You’ll Be Doing

• Lead and optimise Paid Social campaigns across three national brands with a focus on ROI, CPA and lead quality.
• Work with significant eight‑figure budgets across platforms including Meta, Google Ads and Microsoft Ads .
• Develop data‑driven audience strategies, including first‑party data, and guide creative best practice to scale performance.
• Manage bids using automated bidding strategies tied to offline conversion events.
• Engage with digital agencies, tech providers and media owners (Google, Meta, Microsoft) to leverage cutting‑edge tools and insights.
• Work hands‑on with Google Marketing Platform (CM, SA360, DV360), GA4, Bing Ads, and other Martech solutions.
• Stay ahead of industry trends through ongoing learning, conferences and training.

About You

• 2–4 years’ hands‑on experience managing large Paid Social campaigns.
• Strong analytical skills and a proactive, results‑driven approach.
• Digital marketing background (agency or client side).
• Highly organised, calm under pressure and confident communicating performance insights.
• Experience in lead generation, Google Ads/Microsoft Ads, GMP or Meta Blueprint is an advantage.

Why Join Us

• Competitive Salary
• 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
• Hybrid working, 2 days each week in the office and the rest working from home
• Pension – with up to 4 x salary & income protection, with the option to potentially save on tax and National Insurance via our salary sacrifice arrangement
• Salary sacrifice benefits – enjoy perks such as pension, cycle to work, electric car purchase, and additional annual leave, while potentially reducing your tax and NI contributions
• Heavily discounted group discount scheme on all products
• Group Perks and freebies on days out, cinema, theatre, eating in and out, mobiles phones, a new car, food shopping and most major high street retailers
• Opportunity to work with a forward-thinking and supportive team.
• Career development and continuous learning opportunities.

Join us and be a part of our success story.

Our Company is committed to monitoring & aligning its Policies with up-to-date Government guidance on reducing the spread of respiratory infections in the workplace. Through the Company’s value of “Succeed Together” we are committed to Equality, Diversity and Inclusion. We recruit the ‘best person for the job’ regardless of any protected characteristics as defined by the Equality Act 2010 creating an inclusive working environment and culture for our employees.