Senior Paid Media Specialist (PPC)

Wilton Bradley Ltd; Highweek; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

33 days holiday

40% discount on Wilton Bradley and TII

Healthshield cash back scheme

Annual social events

Cycle-to-Work scheme

Job summary

Wilton Bradley Ltd in the UK is seeking a bright, commercially minded paid media specialist to drive performance across multiple brands and channels.

You’ll own day‑to‑day spend on Google, Bing, Meta and Amazon, use data to shape strategy, test ideas and report on results, while collaborating with marketing and design teams to deliver compelling copy and creative.

This role sits in the eCommerce team and offers opportunities for growth, a collaborative culture, and comprehensive benefits.

Qualifications

• Minimum 2 years’ paid media experience in a D2C capacity (agency or client-side).
• Knowledge of Facebook/Instagram and Amazon ads (desirable).
• Comfortable managing multiple brands across different categories.
• Strong analytical and reporting skills; confident with Google Analytics and datasets.
• Solid understanding of the digital marketing mix.
• Excellent organisation and communication skills.
• Good working knowledge of Microsoft Excel.
• Effective time management; flexible with fluctuating workloads.

Responsibilities

• Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads, Amazon AMS and Meta.
• Partner with the wider Marketing & eCommerce teams to create engaging ad copy and facilitate best-in-class visual assets that drive results.
• Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
• Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
• Deliver competitor and campaign analysis; identify recommendations and implement improvements.
• Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
• Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
• Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
• Share insights, new ideas and relevant industry trends with the business.
• Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.
• Adhere to Health & Safety and Quality Management policies and procedures.
• Support additional tasks as required to help the team succeed.

Skills

Paid media

D2C experience

Facebook/Instagram ads

Amazon ads

Brand management

Google Analytics

Excel skills

Analytical skills

Communication

Tools

Google Ads

Bing Ads

Meta Ads

Amazon Ads

Job description

Benefits : We offer a range of benefits, including 33 days of annual holiday, 40% off Wilton Bradley and Tii Brands online products, Healthshield cash back scheme, personal development opportunities and annual social events.

• 33 days of annual holiday
• 40% off Wilton Bradley and Tii Brands online products
• Healthshield cash back scheme
• personal development opportunities
• annual social events

Working Hours:

Working Hours: 40 hours per week. Monday to Friday

About Us

With years of experience in importing and distributing products from all corners of the globe, particularly the vibrant markets of the Far East and China, we’ve honed our expertise. Our brands cover everything from surf and skate to water sports, outdoor play, and toys, catering to diverse interests. While we specialize in providing affordable options, our commitment to cutting-edge design, quality, and value for money sets us apart. Behind every product is our dedicated in-house design and development team, constantly dreaming up fresh and innovative ideas. We believe that evolving our brands and products is key to our ongoing success. Our clientele includes independent retailers, wholesalers, buying groups, major chain stores, and an ever-expanding network of international distributors. Join us as we continue to spread the joy of leisure across the globe.

The Job Role

This is a fantastic opportunity to join our growing global multi-channel company in Devon. We’re looking for a bright, commercial and digitally savvy paid media specialist to help drive performance across multiple brands and channels.

You’ll take ownership of paid activity day to day—ideating, launching and optimising campaigns across platforms including Google, Bing, Meta & Amazon. You’ll use data and insight to shape strategy, test new ideas and report on performance, becoming the go-to paid media expert for the business.

You’ll sit in the eCommerce team, and work closely with our marketing, design and buying teams to help bring our brands to life through compelling copy, strong creative and smart targeting. Your goal? Increase sales and brand visibility through well-planned campaigns and intelligent optimisation.

Who are we? Wilton Bradley specialises in the design, development and supply of consumer products across Sports, Leisure and Toys. We distribute our own branded and licensed products worldwide and represent several global brands in the UK. Our portfolio includes household names such as Lay-Z-Spa, Bestway and Osprey.

What You'll Be Doing

• Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads, Amazon AMS and Meta.
• Partner with the wider Marketing & eCommerce teams to create engaging ad copy and facilitate best-in-class visual assets that drive results.
• Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
• Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
• Deliver competitor and campaign analysis; identify recommendations and implement improvements.
• Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
• Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
• Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
• Share insights, new ideas and relevant industry trends with the business.
• Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.
• Adhere to Health & Safety and Quality Management policies and procedures.
• Support additional tasks as required to help the team succeed.

Person Specification

Skills & Experience

• Minimum 2 years’ paid media experience in a D2C capacity (agency or client-side).
• Knowledge of Facebook/Instagram and Amazon ads (desirable).
• Comfortable managing multiple brands across different categories.
• Strong analytical and reporting skills; confident with Google Analytics and datasets.
• Solid understanding of the digital marketing mix.
• Excellent organisation and communication skills.
• Good working knowledge of Microsoft Excel.
• Effective time management; flexible with fluctuating workloads.

Disposition

• Proactive, “can-do” attitude and self-starter mentality.
• Confident working independently and as part of a motivated team.
• Strong interpersonal skills and a sense of humour.
• Flexible approach to working hours during seasonal peaks.

At the Wilton Bradley Group we are committed to supporting our employees in both their professional and personal lives.

We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy exclusive discounts, including 40% off online products from Wilton Bradley and TII Brands.

• Employees enjoy exclusive discounts, including 40% off online products from Wilton Bradley and TII Brands.

We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones.

• We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay.
• With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones.

Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards.

• Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards.

To promote health and sustainability, we offer membership of the Health Shield cash back scheme, a Cycle-to-Work scheme after six months of service and free on-site parking.

• To promote health and sustainability, we offer membership of the Health Shield cash back scheme, a Cycle-to-Work scheme after six months of service and free on-site parking.

Our casual dress code encourages comfort and expression, while our comprehensive induction and training programme ensures professional and personal development opportunities for all.

• Our casual dress code encourages comfort and expression, while our comprehensive induction and training programme ensures professional and personal development opportunities for all.

Plus, employees can enjoy complimentary tea and coffee to fuel their day.

• Plus, employees can enjoy complimentary tea and coffee to fuel their day.

Join us and experience the many benefits of being part of our team!