PPC Manager

The BDPN; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Staff discount 50%

Family & friends discount 25%

Job summary

Mountain Warehouse seeks an experienced PPC Manager to lead our paid search across multiple channels, overseeing an £8m annual budget and coordinating with senior stakeholders. This role focuses on strategy, optimization and team leadership to drive targeted traffic and revenue across regions and brands.

You will mentor a team of PPC specialists, deliver data-driven insights, and stay ahead of industry trends while reporting on performance and ROI to senior leadership.

Qualifications

• Minimum 5 years’ experience in a senior PPC role with high spend.
• Proven success in large-scale PPC campaigns and ROI delivery.
• Strong leadership and mentoring abilities.
• Experience across cross-channel PPC (Google, Bing, Display, Social).

Responsibilities

• Develop and implement comprehensive PPC strategies across multiple channels with an £8m annual budget.
• Manage day-to-day performance, budget allocation, bid management and ad testing.
• Audit PPC accounts to identify gaps and optimization opportunities.
• Provide strategic guidance and mentorship to a team of PPC specialists.
• Line manage PPC Executives; conduct 1-2-1s, training, reviews and objectives.
• Monitor industry trends and best practices to stay ahead in PPC.
• Collaborate with country trading, design and analytics to align with marketing goals.
• Keep up with PPC changes and new technologies to improve efficiency.
• Prepare monthly reports (incl. P&L) and present insights to stakeholders.
• Maintain relationships with Google & Bing account managers and test new tools.

Skills

PPC campaign management

Google Ads

Bing Ads

Display & Social advertising

Google Analytics

Data analysis

Leadership

Budget management

Strategy development

Education

Bachelor's in Marketing/Business

Tools

Google Ads

Bing Ads

Google Analytics

PPC bid management tools

Job description

We are seeking a highly skilled and experienced PPC manager to join our Paid Search team at Mountain Warehouse.

As the PPC Manager, you will focus on Paid Search accounts (PMAX, PPC, Display) with a yearly budget of £8m and you will be responsible for developing and executing effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on as spend (ROAS) across 10 different regions and 3 brands.

This is a key leadership role that requires expertise in PPC campaign management, data analysis, and team management.

You will work closely with Head of Acquisition and Retention and other senior stakeholders in the business to deliver performance and achieve set targets across multiple markets.

Key Responsibilities

Develop and implement comprehensive PPC strategies across multiple channels, including Google Ads (Pmax, paid Search), Bing Ads, display, and social media advertising platforms with a £8m annual budget.

Manage all day-to-day performance and optimization of PPC campaigns, including budget allocation, bid management, and ad creative testing to achieve desired performance metrics.

Audit PPC accounts to find gaps and opportunities for continuous improvement. Analyze campaign data and performance metrics to identify trends, insights, and opportunities for optimization and growth.

Provide strategic guidance and mentorship to a team of PPC specialists, ensuring they have the tools and support needed to succeed.

Line management of our PPC Executives; holding regular 1-2-1’s, identifying training requirements, delivering annual reviews, and setting of objectives

Monitor industry trends and best practices to ensure the brand remains at the forefront of PPC innovation and strategies.

Collaborate with cross-functional teams, including country trading, design, and analytics, to align PPC efforts with overall marketing objectives.

Stay up to date with changes in the PPC landscape and emerging technologies to continuously improve campaign effectiveness and efficiency.

Prepare monthly reports (including P&L) and presentations to communicate campaign performance, insights, and recommendations to stakeholders. Efficiently communicate actionable analysis and execute improvements to help drive incremental conversions.

Maintain relationships with Google & Bing account Managers & test new tools and products as they become available.

We would like to meet someone who is

We would love to meet someone with

Proven experience - a minimum of 5 years’ experience in a high spend, senior PPC role, either in-house or at an agency.

Demonstrated success in managing large-scale PPC campaigns and driving measurable results in terms of traffic, conversions, and revenue.

A passion for the digital sector, e-commerce and PPC.

Background in managing international markets with strong understanding of international market dynamics and search behaviour.

Strong commercial awareness - comfortable using data to demonstrate ROI.

Strong analytical skills and the ability to interpret complex data to drive actionable insights and recommendations. comfortable using MS Excel for data analysis.

Strong knowledge of PPC platforms and tools, such as Google Ads, Bing Ads, Google Analytics, and bid management platforms.

Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

Strong leadership and team management skills, with the ability to inspire and motivate a team of PPC specialists.

Excellent communication and presentation skills, with the ability to effectively communicate campaign performance and strategies to stakeholders at all levels.

You’ll be able to demonstrate

Strong strategic capabilities as well as hands-on and comfortable with tactical execution

Excellent communication skills, both written and verbally

Strong analytical skills with a proven ability to work through data to find opportunities and actionable insights.

Highly results driven.

Proactive attitude, willingness to get stuck in and make things happen.

Flexibility, ability to cope with change.

Can work as a team player as well as being able to work to individual performance goals.

• Competitive salary and benefits package
• Hybrid working, 3 days in London based office & 2 working from home
• 50% staff discount & 25% for family and friends