Paid Advertising Manager

Talent Tent; Cardiff; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Hybrid working

27 days annual leave

Discounted gym membership

Job summary

A leading UK gifting brand is seeking a Paid Advertising Manager to oversee their performance marketing. This role involves managing PPC campaigns, optimizing Google Ads, and migrating paid activities in-house. Ideal candidates will have extensive experience in e-commerce and be data-driven marketers. The position offers a competitive salary of £50,000, an annual bonus, and a hybrid working model including remote options.

Qualifications

• Proven experience managing hands-on PPC campaigns ideally in an e-commerce setting.
• Strong understanding of Google Ads.
• Experience planning and scaling campaigns for high seasonal demand.

Responsibilities

• Set up, manage, and optimise all Google Ads campaigns with a focus on profitable customer acquisition.
• Build and manage weekly and monthly performance reports.
• Lead the transition of all paid activity from agency to in-house.

Skills

PPC campaign management

Google Ads

Performance analysis

Budget management

E-commerce knowledge

Job description

Join to apply for the Paid Advertising Manager role at Talent Tent

This range is provided by Talent Tent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

As a leading UK gifting brand, our client is on a mission to become the go-to destination for meaningful, memorable gifts. With rapid growth and a highly seasonal trading model, they are now bringing paid marketing in-house and investing in performance to drive profitable, long-term growth.

As the Senior Paid Advertising Manager, you’ll take full ownership of their performance marketing activity, starting with PPC and expanding into new channels over time. You’ll be hands-on in building and optimising campaigns, while shaping a full-funnel approach that supports sustainable customer acquisition. This role is ideal for a commercially minded, data-driven marketer who thrives in fast-paced, peak-driven eCommerce environments.

Responsibilities

• PPC - Google Ads; Set up, manage, and optimise all Google Ads campaigns (Search, Shopping, Performance Max, Display), with a focus on profitable customer acquisition.
• Performance Monitoring, Reporting & Analysis
• Work with our Senior Ecommerce Data analyst to build and manage weekly and monthly performance reports
• Strategic Ownership & Testing
• Lead the transition of all paid activity from agency to in-house, ensuring smooth handover and continued performance.

What we are looking for

• Proven experience managing hands-on PPC campaigns ideally in an e-commerce setting.
• Strong understanding of Google Ads
• Commercially minded with a clear understanding of the levers of profitable customer acquisition.
• Experience planning and scaling campaigns for high seasonal demand and peak trading events.
• Highly organised, proactive, and confident managing budgets and performance data independently.
• Comfortable working without agency support—hands-on in campaign build, optimisation, and reporting.

What will you be offered in return?

As well as their flexible workplace with a fantastic culture, the client is also able to offer:

• A competitive salary in line with your skills and experience of £50,000
• Annual bonus
• Hybrid working including travel to Oxfordshire (funded) at least 3 days per week working remotely
• 27 days annual leave (25 standard + birthday + wellbeing day)
• Discounted gym membership

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• Retail and Online and Mail Order Retail