Performance Marketing Executive - PPC

The BDPN; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Staff discount from day 1

Hybrid working 3-4 days onsite

CT Social Team events

Charity partnerships

Job summary

Charles Tyrwhitt is seeking a Performance Marketing Executive - PPC to plan, execute and optimise paid media across Google and Microsoft Ads. This hands-on role focuses on performance, data-driven testing, and thoughtful use of automation and AI to drive measurable results.

You will manage campaigns, conduct keyword analyses, optimise bids and landing pages, and collaborate with brand and web teams. A strong analytical mindset, advanced Excel skills, and experience with GA4/Adobe Analytics and

Qualifications

• Solid paid search experience with success in conceiving and delivering campaigns.
• Strong numerical and analytical thinking with data-driven approach.
• High attention to detail and ability to manipulate data in Excel.
• Clear written and verbal communication, able to simplify insights.
• Experience with retail e-commerce is a bonus.

Responsibilities

• Plan, execute and optimise paid search campaigns across Google and Microsoft Ads.
• Own day-to-day optimisations of keywords, bids, budgets, and landing pages.
• Conduct regular search query, keyword, and audience analysis.
• Monitor AI-led campaigns, interpret insights and take action.
• Support feed optimisation and testing roadmap across channels.

Skills

Paid search

Data analysis

Excel (advanced)

Google Ads Editor

Microsoft Ads Editor

GA4 / Adobe Analytics

Power BI

Communication

Team collaboration

Attention to detail

Tools

Google Ads Editor

Microsoft Ads Editor

GA4

Adobe Analytics

Power BI

Job description

We’re looking for a Performance Marketing Executive- PPC to support the planning, execution, and optimisation of paid media activity across Google and Microsoft Ads. This is a hands-on, performance focused role, ideal for someone who enjoys working with data, testing ideas, and using automation and AI thoughtfully to drive measurable results.

What You Will Be Doing

Campaign management

Build, manage, and optimise paid search, Pmax, Demand Gen and Youtube campaigns across Google Ads and Microsoft Ads

Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages

Conduct regular search query, keywords, and audience analysis

Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions

Support and help manage feed optimization

Manage ongoing Demand Gen/ Pmax asset group updates, including:

Creative refreshes and asset group testing

Asset performance reviews and optimisation

Support and help manage a structured testing roadmap across all paid activities

Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages

Document test results clearly and translate learnings into actionable recommendations

Reporting & insights

Produce regular performance reports and dashboards

Analyse performance data to generate clear insights and optimisation opportunities, utilizing 3rd party data

Support performance reviews by explaining what’s working, why it’s working, and what to do next

Cross-channel & team collaboration

Collaborate with brand, creative, web, trade, and CRM teams to ensure alignment across channels

Support conversations with platform partners (e.g. Google) where required

Brief in new codes and URLs to the web & CSR teams

Test all new promotions before they go live to ensure a good customer experience

Coordinate the digital marketing offer schedule and work with our other marketing teams to ensure promotions are consistent across channels

What We Are Looking For

Solid paid search experience (Google, Bing ads platforms), with a strong track record of running successful campaigns from conception, execution & data analysis

Strong analytical thinkers with excellent numerical skills

High attention to details and able to manipulate data using advanced Excel

Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it

Up to date with market and technological related innovations

Clear communicator with a proactive, problem-solving mindset

Experience of working in a retail e-commerce environment is beneficial but not essential.

Self-sufficient, with the ability to plan, prioritise, and manage workload effectively

Well organised, efficient, and comfortable working to tight deadlines

Strong communication skills and the ability to present information clearly to a range of audiences

Collaborative team player with strong interpersonal skills

Quick learner and pro-active, with a problem-solving mindset

Proficient in Google Ads Editor and Microsoft Ads Editor

Experience using GA4 / Adobe Analytics

Familiarity with Power BI

What You Can Expect From Us

Competitive salary and excellent bonus scheme

An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward

You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!

Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)

We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos

At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)

Who We Are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

‘I am Proud and Free to be me!’

When it comes to our people, we really do “Give a shirt”.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.