Paid Media Manager

Club L London

Stretford

On-site

GBP 55,000 - 75,000

Full time

3 days ago

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Benefits offered by this job

Annual bonus scheme

25 days annual leave

Flexible working hours around core 10-

Job summary

Club L London is seeking a Paid Media Manager to lead our paid media strategy across search and social channels. You will own performance, budgets, and insights, collaborating with creative and ecommerce teams to maximise ROAS.

4+ years in paid media, strong analytics, and a runway-ready approach to retail marketing are essential; fashion sector experience is preferred. Flexible working and industry-leading benefits await.

Qualifications

4+ years in paid media or performance marketing.
Experience across Paid Search and Paid Social.
Strong analytical and ROI-focused mindset.
Retail fashion/brand experience preferred.

Responsibilities

Own day-to-day management and optimisation of all paid media channels.
Define and drive paid media strategy across Search and Social.
Analyse performance across campaigns and creatives.
Own tracking setup, QA, and server-side/CAPI integration.
Manage budgets and ROAS; present performance to stakeholders.
Collaborate with creative and ecommerce teams.

Skills

Paid media

Performance marketing

Analytics

ROI optimization

Tools

Google Ads

Meta Ads

TikTok Ads

Pinterest Ads

GA4

Pixels/CAPI

Job description

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

The Paid Media Manager will be responsible for leading and delivering our paid media strategy across Paid Search and Paid Social channels, including Google Ads, Meta, TikTok, Pinterest, and other relevant platforms. You will own performance across all paid channels, ensuring activity delivers efficient customer acquisition and meets agreed cost of sale targets while driving sustainable sales growth.

You will oversee multiple accounts across dedicated territories, working closely with the Marketing Manager to define channel strategy, manage budgets, and optimise performance. This role will act as the central point of expertise for paid media, supporting senior stakeholders with insights, recommendations, and forward-looking plans.

Key Responsibilities

Own the day-to-day management and optimisation of all paid media channels, ensuring accounts are maintained, healthy, and performing against KPIs. Putting forward any recommendations and enhancements on a weekly basis to optimise performance across all territories.
Define and drive the paid media strategy across Search and Social, aligned with wider business and marketing objectives.
Review and analyse performance across campaigns, ad sets, keywords, and creative, identifying trends, risks, and opportunities.
Lead a structured test-and-learn approach across all paid media channels, including hypothesis creation, execution, and evaluation.
Own tracking architecture, pixel/event setup, QA and server-side/CAPI integration across paid channels.
Ensure data integrity across platforms, analytics and backend systems while troubleshooting attribution gaps and testing conversion/bidding strategies.
Ensure best-in-class optimisation practices are consistently applied across all platforms.
Own paid media budgets, overseeing daily spend and ensuring efficient allocation to maximise ROI and ROAS.
Build and present incremental spend and investment proposals, highlighting growth opportunities and expected performance impact.
Monitor pacing and performance to ensure spend remains aligned with targets throughout the month and trading periods.
Deliver clear weekly and monthly performance reports, providing actionable insights and strategic recommendations for senior stakeholders.
Confidently communicate performance, learnings, and next steps to both marketing and wider business teams.
Work closely with the creative, ecommerce, and wider marketing teams to ensure an integrated digital marketing approach.
Collaborating with thecreative team to create industry leading visual assets ensuring best practices are implemented to driveoptimalperformance across all platforms.
Keepup to date with anyindustry trends, platform updates, emerging technologies, and evolving best practices to proactively shape channel strategy andmaintaina competitive advantage within the competitor landscape.

About You

4+ years’ experience in a paid media or performance marketing role, with hands‑on experience across Paid Search and Paid Social.
Proven ability to manage and optimise campaigns across multiple platforms and budget levels.
Strong analytical skills with the ability to turn complex data into clear, actionable insights.
Highly numerate and commercially aware, with a strong focus on ROI, efficiency, and business KPIs.
Experienced in testing, tracking, measurement, and performance analysis.
Excellent organisation, communication, and stakeholder management skills.
Comfortable managing multiple projects and priorities simultaneously.
Experience working within a retail brand, ideally within the fashion sector (desired).

What's on offer?