Senior National Account Manager, Off Trade

Mark Anthony Group; Greater London; Remote; GBP 50,000 - 80,000; Full time

Job summary

An innovative drinks company is seeking a Senior National Account Manager to lead the launch of a groundbreaking hydration drink. This pivotal role involves managing key grocery accounts, driving brand visibility, and executing impactful marketing strategies. The ideal candidate will have extensive experience in sales within the FMCG sector, particularly in soft drinks, and a strong track record of building relationships with major retailers. Join a passionate team dedicated to making a positive impact in the beverage industry and help shape the future of consumer experiences.

Qualifications

• 10+ years of experience in FMCG sales and account management.
• Proven track record with major UK grocery retailers.
• Strong commercial acumen and strategic negotiation skills.

Responsibilities

• Drive brand launch and growth within key grocery accounts.
• Manage P&L and develop strategic relationships with retailers.
• Collaborate with cross-functional teams for integrated strategies.

Skills

Sales Management

Account Management

Category Management

P&L Management

Negotiation Skills

Communication Skills

Stakeholder Management

Problem-Solving

Education

Bachelor's degree in Business

Degree in Marketing

Degree in Commerce

Job description

Senior National Account Manager, Off Trade

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Senior National Account Manager, Off Trade

Join to apply for the Senior National Account Manager, Off Trade role at Mark Anthony Group

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Senior Recruiter | Marketing, IT, Finance & Supply Chain | Power in Pride ️

About Us

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

This role is Remote / Home Office, with extensive travel (up to 3-4 days a week) across the UK to key national accounts and distribution channels, and can include overnight stays as needed.

What You’ll Do

As our new Senior National Account Manager (SNAM), you will not only take on our successful RTD portfolio in existing Grocery Mult’s but importantly play a pivotal role in launching Mas+ by Messi, a new-to-world hydration drink co-created with Lionel Messi. Mas+ is set to disrupt the soft drinks market with its better-for-you, better-tasting formula.

You will take full ownership of driving this brand’s launch within key Grocery Mult’s customers, building strategic relationships with major UK grocery multiples, and accelerating our broader beverage portfolio’s growth.

Additional key responsibilities include:

• Managing and developing existing BWS relationships across our existing RTD portfolio with key grocery customers, owning full P&L responsibility for your account base.
• Leading the launch, development, and execution of Mas+, focusing on impactful in-store and online rollouts.
• Utilizing existing relationships and industry knowledge to open new business opportunities and deliver high-impact launches with the UK’s biggest retailers.
• Crafting compelling sales narratives in partnership with Marketing and Category teams to secure new listings, expand distribution, and activate impactful promotions.
• Leading negotiations on commercial terms (including pricing, promotions, and trade spend) that align with both customer goals and MAB UK’s strategic objectives.
• Monitoring account performance and analyzing trends to identify opportunities for growth, ensuring ongoing brand success and profitability.
• Collaborate closely with cross-functional teams (Supply Chain, Finance, Category, Marketing) to design and execute integrated account strategies that drive brand visibility and operational efficiency.

What You’ll Bring

• 10+ years of experience in sales, account management, or category management within FMCG, more recently within the soft drinks category at a grocery level.
• Bachelor’s degree in Business, Marketing, Commerce, or a related field.
• A proven track record of successfully launching and building brand presence with major UK grocery retailers.
• Strong commercial acumen with the ability to manage P&L, drive strategic negotiations, and optimize promotional activities.
• Excellent communication, collaboration, and stakeholder management skills, with a data-driven mindset.

Who You Are

• Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about innovation and posses a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Marketing

• Industries

  Food and Beverage Services, Beverage Manufacturing, and Retail

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