Senior Mobile Growth Lead

HellaGoodAudio; Camden Town; In loco; GBP 50.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

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Descrizione del lavoro

Red Interactive, part of Super Group, is seeking a Senior Mobile Specialist to drive mobile growth across brands. You will plan, execute and optimise user acquisition campaigns across Apple Search Ads and major networks, partnering with product, analytics and creative teams.

You’ll mentor the team, refine onboarding journeys, and collaborate with CRM to maximise retention and LTV. Join a fast-paced, growth-focused environment within Red Interactive and help shape the mobile marketing strategy

Competenze

• Bachelor's degree in Marketing, Business, Analytics or a related field.
• At least 4 years’ experience in mobile marketing, app acquisition or performance marketing.
• Proven experience managing large-scale app acquisition campaigns across multiple channels.
• Strong working knowledge of Apple Search Ads and major mobile ad networks.
• Experience with Mobile Measurement Partners (AppsFlyer).
• Strong understanding of attribution, incrementality, SKAN and privacy-focused measurement frameworks.
• Experience managing acquisition KPIs including CPA, ROAS, retention and customer lifetime value.
• Advanced analytical capabilities with strong Excel and reporting skills.
• Experience using analytics platforms such as Google Analytics, Adobe Analytics, Tableau or Power BI.
• Demonstrated ability to translate performance insights into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Experience mentoring or coaching junior team members.
• Ability to work effectively in a fast-paced, performance-driven environment.

Mansioni

• Own and manage mobile user acquisition campaigns across Apple Search Ads, mobile ad networks and emerging channels.
• Develop and execute mobile growth strategies across multiple brands and international markets.
• Drive campaign optimisation through data-led decision making, focusing on KPIs including CPA, ROAS, LTV and retention.
• Partner with Product and CRM teams to improve onboarding journeys, activation rates and customer lifetime value.
• Work closely with the Marketing Effectiveness team to ensure accurate attribution, tracking and reporting across all mobile channels.
• Analyse campaign and customer data to identify growth opportunities and improve marketing efficiency.
• Lead testing strategies across creatives, audiences, bidding models, landing experiences and app store assets.
• Support the development and execution of App Store Optimisation (ASO) initiatives alongside SEO and product teams.
• Build strong relationships with platform representatives, media partners and technology providers.
• Deliver regular business reviews and actionable performance insights to senior stakeholders.
• Mentor and support Mobile App Advertising Specialists, sharing best practices and fostering continuous development.
• Assist the Head of Mobile Marketing with budget planning, forecasting and strategic initiatives.
• Stay abreast of industry trends, privacy developments, attribution changes and emerging mobile marketing technologies.
• Ensure all activities comply with relevant advertising, gambling and regulatory requirements.

Conoscenze

Mobile marketing

Apple Search Ads

Attribution & measurement

Excel & reporting

Stakeholder management

Mentoring

Formazione

Bachelor's degree in Marketing, Business, Analytics or related field

Strumenti

AppsFlyer

Google Analytics

Power BI

Tableau

Descrizione del lavoro

Red Interactive, part of Super Group, is seeking a Senior Mobile Specialist to drive mobile growth across brands. You will plan, execute and optimise user acquisition campaigns across Apple Search Ads and major networks, partnering with product, analytics and creative teams.

You’ll mentor the team, refine onboarding journeys, and collaborate with CRM to maximise retention and LTV. Join a fast-paced, growth-focused environment within Red Interactive and help shape the mobile marketing strategy