Senior Media Planner

Yoto; London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

An innovative company is seeking a Senior Media Planner to enhance its global media strategies. This role involves leading media planning efforts across multiple regions, collaborating with local teams and agencies to optimize campaigns. The ideal candidate will possess extensive experience in media channels such as TV, OOH, and podcasts, combined with strong analytical and communication skills. Join a dynamic team dedicated to inspiring childhood discovery through audio products and enjoy a flexible hybrid work environment, comprehensive benefits, and opportunities for professional growth.

Benefits

Flexible hybrid working

Share options

Private health insurance

Generous holiday policy

Family-friendly leave policies

Professional development allowances

Qualifications

• Extensive experience in media planning, preferably in a global role.
• Strong analytical skills in econometrics and campaign measurement.

Responsibilities

• Lead global media planning with local teams and agencies.
• Optimize media spend and campaign performance.
• Analyze market trends to inform strategies.

Skills

Media Planning

TV Advertising

OOH Advertising

Podcast Advertising

Radio Advertising

Analytical Skills

Communication Skills

Project Management

Job description

Join to apply for the Senior Media Planner role at Yoto.

We’re looking for a Senior Media Planner to join our Acquisition Marketing team, focusing on global media planning with emphasis on the US, Canada, UK&I, France, and Australia.

About Yoto

Yoto is a screen-free interactive audio platform for kids, offering carefully connected audio players and a catalog of over 1,000 titles from top creators, publishers, and labels like Disney, Marvel, Roald Dahl, and Universal Music. We also produce Yoto Originals.

• Recognized as the 14th fastest-growing private software company in Britain (The Sunday Times 100 Tech 2025) and 94th in Europe (FT1000).
• Ranked 9th in Fast Company's Most Innovative Companies 2024 and featured in the Sifted 100 fastest-growing UK&I startups.
• Featured in Bloomberg’s 25 UK startups to watch in 2023 and Deloitte Fast50's second fastest-growing UK tech company.
• Named TIME Magazine’s Top 100 Inventions of 2020.
• Our team consists of 180+ employees across the UK, US, France, Australia, Canada, Singapore, and China.

Our mission is to be the soundtrack of childhood, inspiring independent play and discovery through audio products.

Marketing & Creative Team

We are a global team managing brand, product, acquisition, retention marketing, and creative efforts across key regions, working closely with various internal teams.

Responsibilities

• Lead global media planning in collaboration with local teams and external agencies.
• Oversee annual and quarterly media strategies aligned with business goals.
• Plan and purchase non-performance media such as OOH, TV, Podcast, Radio, etc., with local market teams.
• Optimize media spend and campaign performance with media agencies.
• Manage measurement frameworks to evaluate media effectiveness.
• Analyze market trends and audience insights to inform strategies.
• Collaborate across teams including performance, brand, data, and local markets.
• Stay updated on industry trends to refine media planning approaches.

Qualifications

• Extensive experience in media planning, preferably in a global or multi-market role.
• Expertise in TV, OOH, Radio, Podcast, and other media channels.
• Experience working with media agencies and local teams.
• Strong analytical skills in econometrics and campaign measurement.
• Excellent communication and stakeholder influence skills.
• Ability to manage multiple projects in a scale-up environment.

Nice to Have

• Experience in both brand and agency environments.
• Experience with global entertainment rights holders.
• Experience in the family/kids space.

Salary

£65,000 - £75,000 per annum, depending on experience.

What You Can Expect

• Flexible hybrid working with options for remote work.
• Share options, income protection, life assurance, pension, and employee referral bonuses.
• Private health insurance, wellbeing allowances, and support programs.
• Generous holiday policy, including birthdays off and extra days based on tenure.
• Family-friendly leave policies and support schemes.
• Volunteer days, professional development allowances, and fun company events.

Diversity & Inclusion

We value a diverse, inclusive environment and are committed to equity. We celebrate differences and strive for a workplace where everyone feels valued and supported.

Please apply through our careers page and note that all communications will be through our application system.