Senior MarTech & Personalisation Leader

HOLLAND AND BARRETT; Greater London; Hybride; GBP 100 000 - 140 000; Plein temps

Avantages offerts par ce poste

33 days holidays including bank

Holiday purchase scheme

Private medical insurance - single

Annual bonus up to 10%

£50 colleague product allowance

25% colleague discount

Wellhub membership

Cycle to Work

Résumé du poste

Holland & Barrett is seeking a Senior Mar Tech Manager to shape the technology and data capabilities behind our CRM and loyalty activity. You will bring together customer data, automation, AI and personalisation to deliver more relevant experiences across email, app, web and loyalty channels, while improving how we measure performance.

You will work across CRM, Loyalty, Data, Technology and Digital Product to turn opportunities into scalable technical solutions and guide our platform roadmap,

Qualifications

• Significant experience in marketing technology, CRM or customer data platforms.
• Ability to translate business needs into scalable technical solutions.
• Experience with AI-driven decisioning and customer journey automation.

Responsabilités

• Own the marketing technology roadmap across platforms including Braze, Hightouch, customer data, AI decisioning, tracking, automation and integrations.
• Ensure first-party customer data is reliable, well governed and actionable across CRM, Loyalty, Paid Media, Web and App.
• Translate customer and commercial growth opportunities into scalable technical capabilities, automated journeys and decisioning solutions.
• Lead the technical enablement of AI, next-best-action capabilities and personalisation at scale.
• Improve platform performance, automation, adoption and ways of working to help teams activate customer experiences more efficiently.
• Manage technology partners and platform capabilities, identifying opportunities to improve value and effectiveness.
• Work with Data, Engineering, Digital Product and CRM teams to align technical priorities and deliver the capabilities needed to support customer growth.
• Track platform adoption, data quality, productivity and technology value to guide ongoing improvements.

Connaissances

Marketing tech

CRM

CDP

Braze

Hightouch

AI & personalisation

Stakeholder management

Outils

Braze

Hightouch

Description du poste

Holland & Barrett is seeking a Senior Mar Tech Manager to shape the technology and data capabilities behind our CRM and loyalty activity. You will bring together customer data, automation, AI and personalisation to deliver more relevant experiences across email, app, web and loyalty channels, while improving how we measure performance.

You will work across CRM, Loyalty, Data, Technology and Digital Product to turn opportunities into scalable technical solutions and guide our platform roadmap,