Senior MarTech Manager

Holland & Barrett; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

33 days holidays

Private medical insurance

Annual bonus up to 10%

25% colleague discount

Life assurance (2x salary)

Workplace pension 5% employer contrib

Free Wellhub membership

Cycle to Work scheme

Cashback and retailer discounts

Job summary

Holland & Barrett is looking for a Senior Mar Tech Manager to shape the technology and data behind our CRM and loyalty activity. The role can be based in London or Nuneaton with travel between both offices.

You will own the marketing technology roadmap across Braze, Hightouch and related data platforms, ensure first party data is reliable and governed, and translate commercial opportunities into scalable, automated capabilities with AI-driven personalization at scale.

Qualifications

• Significant experience in marketing technology, CRM or customer data platforms.
• Knowledge of data integration, tracking, measurement architecture and governance.
• Experience with Braze or Hightouch and CRM platforms is preferred.

Responsibilities

• Own the marketing technology roadmap across platforms and integrations.
• Ensure first-party data is reliable, governed and actionable.
• Translate commercial growth opportunities into scalable technical capabilities.
• Lead AI, next-best-action capabilities and personalisation at scale.
• Improve platform performance, automation and adoption.
• Manage technology partners and align priorities with business needs.
• Collaborate with Data, Engineering, Digital Product and CRM teams.
• Track adoption, data quality and technology value for continuous improvements.

Skills

Marketing tech strategy

CRM / CDP

Data governance & tracking

AI-driven personalization

Tech requirements translation

Stakeholder management

Tools

Braze

Hightouch

CRM Platforms

Job description

This role offers the flexibility to be based at either our Nuneaton or London office, with travel between both locations as part of the role.

About the role

Help us make customer data work harder, creating more personalised experiences and smarter ways to connect with our customers.

As our Senior Mar Tech Manager, you'll shape the technology and data capabilities behind our CRM and loyalty activity. You'll bring together customer data, automation, AI and personalisation to help us deliver more relevant experiences across email, app, web and loyalty channels, while improving how we measure performance and use our marketing technology.

Working across CRM, Loyalty, Data, Technology and Digital Product teams, you'll turn customer and commercial opportunities into scalable technical solutions. You'll also guide our platform roadmap, strengthen integrations and help ensure our technology delivers meaningful value for the business and our customers.

What you'll be doing

• Own the marketing technology roadmap across platforms including Braze, Hightouch, customer data, AI decisioning, tracking, automation and integrations.
• Ensure first-party customer data is reliable, well governed and actionable across CRM, Loyalty, Paid Media, Web and App.
• Translate customer and commercial growth opportunities into scalable technical capabilities, automated journeys and decisioning solutions.
• Lead the technical enablement of AI, next-best-action capabilities and personalisation at scale.
• Improve platform performance, automation, adoption and ways of working to help teams activate customer experiences more efficiently.
• Manage technology partners and platform capabilities, identifying opportunities to improve value and effectiveness.
• Work with Data, Engineering, Digital Product and CRM teams to align technical priorities and deliver the capabilities needed to support customer growth.
• Track platform adoption, data quality, productivity and technology value to guide ongoing improvements.

What you’ll bring

• Significant experience in marketing technology, CRM or customer data platforms.
• Knowledge of customer data, integrations, tracking, tagging and measurement architecture.
• Experience with enterprise CRM or customer data platforms; Braze or Hightouch experience would be an advantage.
• An understanding of AI-driven decisioning, personalisation and customer journey automation.
• The ability to translate commercial and customer needs into clear technical requirements and scalable solutions.
• Experience improving platform performance, automation and technology adoption.
• Strong cross-functional communication and stakeholder management skills, including experience working with technology teams and external vendors.

Holidays

• 33 days, including bank holidays
• 24/7 Virtual GP access
• Private medical insurance – single cover
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support

Financial Wellbeing

• Workplace pension with 5% employer contribution
• Life assurance (2x salary, after 6 months' service)

Reward

• Annual bonus (subject to company and individual performance) up to 10%
• £50 colleague product allowance on Holland & Barrett products (after 6 months' service)
• Access to cashback and discounts from a wide range of retailers
• 25% colleague discount, available in store and online
• Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps
• Cycle to Work scheme

About Holland & Barrett

For over 150 years, Holland & Barrett has helped people take steps towards better health and wellness. Our purpose is to make health and wellness a way of life for everyone, adding quality years to life.

We combine knowledge, evidence and human connection to make wellness simpler and more accessible. Join us and help build the technology that enables us to deliver more relevant customer experiences and support people on their individual wellness journeys.

Inclusion & accessibility statement

We want everyone to feel welcome at Holland & Barrett. We value different experiences, perspectives and abilities, and encourage applications from people of all backgrounds. If you need adjustments or support during the recruitment process, please let us know.