Senior MarTech & Personalisation Lead

Holland & Barrett; Greater London; Hybride; GBP 85 000 - 120 000; Plein temps

Avantages offerts par ce poste

33 days holidays

Private medical insurance

Annual bonus up to 10%

25% colleague discount

Life assurance (2x salary)

Workplace pension 5% employer contrib

Free Wellhub membership

Cycle to Work scheme

Cashback and retailer discounts

Résumé du poste

Holland & Barrett is looking for a Senior Mar Tech Manager to shape the technology and data behind our CRM and loyalty activity. The role can be based in London or Nuneaton with travel between both offices.

You will own the marketing technology roadmap across Braze, Hightouch and related data platforms, ensure first party data is reliable and governed, and translate commercial opportunities into scalable, automated capabilities with AI-driven personalization at scale.

Qualifications

• Significant experience in marketing technology, CRM or customer data platforms.
• Knowledge of data integration, tracking, measurement architecture and governance.
• Experience with Braze or Hightouch and CRM platforms is preferred.

Responsabilités

• Own the marketing technology roadmap across platforms and integrations.
• Ensure first-party data is reliable, governed and actionable.
• Translate commercial growth opportunities into scalable technical capabilities.
• Lead AI, next-best-action capabilities and personalisation at scale.
• Improve platform performance, automation and adoption.
• Manage technology partners and align priorities with business needs.
• Collaborate with Data, Engineering, Digital Product and CRM teams.
• Track adoption, data quality and technology value for continuous improvements.

Connaissances

Marketing tech strategy

CRM / CDP

Data governance & tracking

AI-driven personalization

Tech requirements translation

Stakeholder management

Outils

Braze

Hightouch

CRM Platforms

Description du poste

Holland & Barrett is looking for a Senior Mar Tech Manager to shape the technology and data behind our CRM and loyalty activity. The role can be based in London or Nuneaton with travel between both offices.

You will own the marketing technology roadmap across Braze, Hightouch and related data platforms, ensure first party data is reliable and governed, and translate commercial opportunities into scalable, automated capabilities with AI-driven personalization at scale.