MarTech Lead: 1P Data & Personalisation

UKTV; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

UKTV is recruiting a Martech Manager in London to shape the Martech strategy and unlock 1st party data for targeted campaigns across CRM, Performance Marketing and 3rd party platforms. You will embed new data stack with BBC Studios and collaborate with Data, Product, CRM and Performance Marketing teams.

You’ll implement, maintain and optimise 1P data and Martech tools, bridge data to marketing execution, and ensure privacy compliance while driving revenue opportunities.

Qualifications

• Experience in an app, CTV and digital marketing environment.
• Hands-on experience implementing, maintaining, and optimising 1P data and Martech tools.
• Building and analysing audiences using 1P, 2P and 3P data.
• Knowledge of mobile marketing analytics platform and CDP (Appsflyer and Mediarithmics preferred).
• Familiar with Braze, mParticle or similar CDP/engagement platforms.
• Experience with Performance Marketing analytics.
• Familiarity with Snowflake and AWS.
• Experience using AI tools such as OpenAI Codex.

Responsibilities

• Bridge the gap between raw data and marketing execution so teams can access 1P data in campaigns.
• Coordinate 1PD requirements and translate into technical briefs across Martech platforms.
• Oversee how marketing data is built, structured and used across channels and operations.
• Maintain Appsflyer and optimise event tracking for attribution across investments.
• Work with privacy, GDPR, and legal to ensure compliant data use cases.
• Collaborate with vendors to deliver targeted advertising segments.
• Document marketing requirements and conduct UAT on product solutions.
• Support AI use case implementation across marketing workflows.

Skills

Appsflyer knowledge

Mediarithmics knowledge

Braze

mParticle

1P data

3P data

CDP

Snowflake

AWS

AI tools

Tools

Appsflyer

Mediarithmics

Job description

UKTV is recruiting a Martech Manager in London to shape the Martech strategy and unlock 1st party data for targeted campaigns across CRM, Performance Marketing and 3rd party platforms. You will embed new data stack with BBC Studios and collaborate with Data, Product, CRM and Performance Marketing teams.

You’ll implement, maintain and optimise 1P data and Martech tools, bridge data to marketing execution, and ensure privacy compliance while driving revenue opportunities.