Senior Marketing Planning & Performance Manager to LEGO® Retail

The LEGO Group; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

The LEGO Group is seeking a Senior Marketing Planning & Performance Manager to drive strategic marketing initiatives within their retail sector in London. This role involves delivering effective marketing plans, budget management, and fostering collaboration across teams to optimize marketing performance. Candidates should possess strong numerical analysis skills, a background in marketing strategy, and proficiency in data interpretation.

Benefits

Enhanced paid leave options

Life and disability insurance

Access to wellness initiatives

Generous colleague discount

Bonus scheme eligibility

Qualifications

• Several years’ experience in strategic marketing planning and performance analysis.
• Demonstrated proficiency in analyzing and interpreting large datasets.
• Proficiency in managing marketing mix and reporting tools.

Responsibilities

• Deliver strategic commercial and marketing plans along with budget recommendations.
• Drive marketing effectiveness across channels, ensuring full funnel optimization.
• Collaborate with leadership to ensure knowledge sharing across teams.

Skills

Numerical analysis

Commercial savvy

Collaboration

Process improvement

Data-driven insights

Tools

MS Office Suite

Job description

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Senior Marketing Planning & Performance Manager to LEGO Retail, London

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Client:

The LEGO Group

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ded47003651e

Job Views:

8

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Job Description

Are you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO Retail.

Core Responsibilities

Strategic Planning and Budgeting:

• Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights
• Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year

Marketing Effectiveness and Optimization:

• Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs
• Continuously challenge and develop the global marketing planning process in collaboration with global and local stakeholders
• Leverage CRM / CLV insights for marketing planning

Collaboration and leadership:

• Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment and knowledge sharing across teams.
• Part of the LR Marketing Planning and Performance team, driving synergy and collaboration across the team
  

Please note that relocation assistance is not offered for this role

Play your part in our team succeeding

Do you have what it takes?

• Several years’ experience within strategic marketing planning, budget management and / or marketing performance analysis
• Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights
• A well-rounded and continuous improvement mentality.
• Strong commercial savvy, preferably in a retail setting
• Proficiency in MS Office Suite. Confident with marketing mix management & reporting tools
• Pragmatic, structured and open working style
• Advanced skills in partner management, change management, and process improvement

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What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.