Senior Manager, Global Retail Communications

The LEGO Group; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Join The LEGO Group as a Senior Manager for Global Retail Communications, where you'll shape strategies to amplify brand retail communications. This role focuses on orchestrating media campaigns, supporting product launches, and engaging influencers, while working alongside a talented global communications team in a dynamic, collaborative environment.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources and benefits

Generous colleague discount

Bonus scheme based on performance

Qualifications

• Extensive experience in PR or communications, ideally with a premium brand.
• Proven success in supporting executives and managing communication strategies.
• Solid understanding of earned media and influencer engagement.

Responsibilities

• Orchestrate global earned media strategies supporting marketing objectives.
• Originate global campaigns for key product launches and shopper engagement.
• Manage agencies and oversee campaign evaluation for executional excellence.

Skills

PR/communications experience

Project management

Presentation skills

Relationship building

Education

Degree in Communications or related field

Job description

Social network you want to login/join with:

Senior Manager, Global Retail Communications, London

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Client:

The LEGO Group

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

14a9547ae4f5

Job Views:

6

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Job Description

Are you interested in helping to shape and amplify one of the world’s most beloved family brands?

Bring your passion and drive as a strategic earned media communicator to drive shopper awareness, engagement, and conversion for our Brand Retail stores and eCommerce site!

Core responsibilities

Orchestrate insights-led global earned media strategy supporting LEGO Retail commercial and marketing objectives to ignite earned media conversations that reinforce channel awareness and value proposition

Originate global earnable campaigns for a slate of key exclusive product launches & shopper occasions, including PR and Influencer engagement driving "end-to-end" campaign planning and activation

Be the voice of retail earned media/PR within LEGO Retail, Branded Channels and global marketing teams, ensuring earned channel prioritization and inclusion in integrated commercial plans

Enable regional/local market teams to adapt & activate global retail campaigns across relevant channels (e.g. PR, Influencers, social media, deep fans, events, etc.)

Oversee campaign evaluation to ensure consistency and executional excellence, measuring, sharing, and actioning relevant learnings

Brief and manage agencies to support earned media campaign needs

Leverage resources of the global communications team to provide communication support to SVP of LEGO Retail and team

Play your part in our team succeeding

The Senior Manager, Global Retail Communications sits in our global Markets & Channels Communications team in Corporate Brand Communications.

An important element of the role is to sit on the global LEGO Retail Marketing Leadership Team, headed up by the VP of global retail marketing, ensuring great collaboration and integration with other marketing channels.

Do you have what it takes?

Extensive experience in a PR/communications role or similar, ideally with a premium consumer brand or global retailer

Shown success in supporting executives with internal and external communications

In depth understanding of earned media strategy, media landscape, influencer engagement, and earned channel interdependencies with other parts of the marketing mix, particularly digital media

Solid commercial understanding, preferably from a Retail environment, or related experience creating shopper and retail marketing solutions for brands

Demonstrated success in influence, great instinct and decision making to create successful integrated comms programs

Strong presentation skills and a concise, precise communicator

Confident project management, planning and organizational skills, delivering multiple priorities simultaneously at scale, with speed

Proven collaborator excelling in relationship building, partner management and teamwork

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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