Performance Marketing Manager Global

ZipRecruiter; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the luxury jewellery sector seeks a Performance Marketing Manager to lead and optimize global digital acquisition across distinguished brands. The role demands strategic oversight in campaign management, focusing on achieving substantial ROI across various sales channels while navigating a hybrid work environment from London HQ.

Benefits

Competitive salary

Hybrid working environment

Generous staff discounts

Pension scheme

Professional development support

Qualifications

• 4–6+ years of experience in performance marketing, preferably in retail.
• Proven success managing international campaigns.
• Excellent data analysis skills.

Responsibilities

• Plan and execute global digital acquisition campaigns.
• Manage marketing budgets and forecast ROI.
• Lead management of third-party media agencies.

Skills

Data analysis

Communication

Project management

Tools

Google Ads

Meta Business Manager

YouTube

LinkedIn

Job description

Job Description

Job Title: Performance Marketing Manager Global (Austen Blake & Diamond Factory)

Location: London, UK (Hybrid)

Employment Type: Full-time

Department: Marketing

About the Role

We are seeking a commercially driven and analytically minded Performance Marketing Manager to lead global paid media efforts across two prestigious fine jewellery brands—Austen & Blake and Diamond Factory. This high-impact role involves executing and scaling digital acquisition strategies across global markets (UK, US, AU, EU), while maintaining each brand’s unique identity. You will also be responsible for forecasting ROI across all sales channels, ensuring visibility and optimization of performance across online and offline channels.

The ideal candidate will thrive in a fast-paced, multi-brand environment and have experience in both hands-on campaign management and strategic oversight, including managing third-party agencies.

Key Responsibilities

• Plan, execute, and optimize global digital acquisition campaigns across paid search, social, display, retargeting, video, and affiliate channels for both brands.
• Manage global marketing budgets, ensuring optimal spend allocation across regions including the UK, US, Australia, and Europe.
• Forecast and report ROI across all sales channels, including eCommerce and showroom sales, to drive measurable growth.
• Lead management of third-party agencies and media partners, ensuring alignment with performance goals and KPIs.
• Adapt campaigns for local markets while maintaining global brand consistency and integrity.
• Collaborate with internal teams (eCommerce, analytics, creative, product, retail) to align marketing strategies with business objectives.
• Conduct testing and optimization of ad creatives, landing pages, and audience targeting.
• Use analytics tools such as GA4, Looker Studio, and others to monitor performance and inform decisions.
• Identify new growth opportunities, platform innovations, and audience segments for testing and scaling.
• Ensure compliance with relevant regulations such as GDPR and adherence to advertising standards in each market.

Requirements

• 4–6+ years of experience in performance marketing, preferably within retail, eCommerce, or luxury sectors.
• Proven success in managing international campaigns and delivering strong ROI across multiple sales channels.
• Experience managing third-party media agencies effectively.
• Proficiency with key platforms: Google Ads, Meta Business Manager, YouTube, LinkedIn, and affiliate networks.
• Excellent data analysis skills and experience forecasting ROI.
• Knowledge of omnichannel marketing models and showroom integration is highly desirable.
• Strong project management and communication skills, with the ability to work across time zones and teams.
• Understanding of GDPR and digital advertising compliance.

Qualifications

• Experience in jewellery, luxury goods, or fashion eCommerce sectors.
• Google Ads and Meta Blueprint certifications.
• Familiarity with CRM and customer lifecycle marketing strategies.
• Additional language skills (e.g., French, German, Spanish) are a bonus but not essential.

What We Offer

• Competitive salary
• The opportunity to shape the growth of two dynamic international jewellery brands
• Hybrid working environment from our London HQ
• Generous staff discounts
• Pension scheme and professional development support