Senior Marketing Officer

Royal Shakespeare Company; Stratford-upon-Avon; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

The Royal Shakespeare Company in Stratford-upon-Avon is seeking a Senior Marketing Officer to lead integrated marketing campaigns that engage diverse audiences and support revenue goals.

You will collaborate across Campaigns, Content, Communications, Sales and Insight to plan, create content, and analyse performance, using audience data to optimise campaigns across digital, print, web, email and social media.

Qualifications

• Experience delivering integrated marketing campaigns.
• Ability to use audience insight and data to inform planning.
• Strong content creation across digital and print.

Responsibilities

• Developing and delivering integrated marketing campaigns that support audience, revenue and organisational objectives.
• Using audience insight, market intelligence and campaign data to inform planning, decision-making and campaign optimisation.
• Creating engaging content across digital, print, web, email and social media.
• Monitoring sales and campaign performance, evaluating effectiveness and using learning to drive continuous improvement.
• Collaborating with agencies, venue partners and colleagues to deliver successful campaigns and build effective working relationships.

Skills

Campaign planning

Audience insight

Content creation

Data analysis

Stakeholder management

Collaboration

Project management

Excellent communication

Tools

Google Analytics

CRM software

Email marketing tools

Social media management

Job description

Are you experienced in creating and delivering impactful marketing campaigns that engages audiences and delivers results? Do you thrive on combining insight, creativity and data to shape effective marketing? Would you like to play a key role in growing and diversifying engagement with the RSC?

We are looking for a Senior Marketing Officer to join our Brand and Audiences team. This is an exciting time to join the Brand and Audiences department as we continue to embed a refreshed audience strategy, develop innovative approaches to campaign delivery and place audience insight at the heart of our decision-making.

Working closely with colleagues across Campaigns, Content, Communications, Sales and Insight, you'll deliver integrated marketing campaigns that help bring our productions, programmes and experiences to life through audience-focused marketing activity. From campaign planning and content creation, to analysis and evaluation, you'll be involved throughout the customer journey, helping us reach new audiences while deepening engagement with existing ones.

Reporting to the Senior Marketing Manager, key responsibilities include (please see the full role profile for the comprehensive list):

• Developing and delivering integrated marketing campaigns that support audience, revenue and organisational objectives.


• Using audience insight, market intelligence and campaign data to inform planning, decision-making and campaign optimisation.


• Creating engaging content across a range of channels, including digital, print, web, email and social media.


• Monitoring sales and campaign performance, evaluating effectiveness and using learning to drive continuous improvement.


• Collaborating with colleagues, agencies, venue partners and other stakeholders to deliver successful campaigns and build effective working relationships.

To be successful in this role, you'll bring experience in:

• Delivering successful marketing campaigns that achieve audience engagement and commercial objectives.


• Using audience insight, market intelligence and performance data to test and sharpen your ideas, and to improve outcomes while a campaign is live.


• Bringing creative and curious thinking to campaign challenges and to new ways of connecting with audiences, particularly through content.


• Taking initiative - spotting opportunities and problems early, and moving things forward.


• Working collaboratively with agencies, suppliers, creative partners and colleagues to achieve shared objectives.


• Communicating effectively with a wide range of audiences, and building strong stakeholder relationships.


• Managing multiple projects, priorities and deadlines within a fast-paced environment.

This is a permanent, full-time role based in Stratford-upon-Avon. The role is Monday to Friday, working 35 hours per week although some flexibility may be required to support business needs.

The role will close at midnight on Sunday 22 November.

Interviews are likely to be a two-stage process, with the first round expected to take place online, week commencing 30 November.

About the RSC

The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability.

We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our values at the heart of everything we do.

We are committed to building a diverse workforce and welcome applications from all individuals.

We believe that safeguarding children and adults is everyone's responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work.

The Royal Shakespeare Company (no. 212481) is a registered charity.