Manchester Camerata

Arts Council England; Manchester; À distance; GBP 35 000 - 52 000; Plein temps

Résumé du poste

Manchester Camerata is seeking a Senior Marketing Officer to drive digital marketing and communications for concerts and community programmes. You will work with the Head of Creative Brand and a freelance videographer to grow our audience and tell compelling stories about our work.

You will manage campaigns, create sharable content, monitor trends, and help us reach financial targets through effective ticket marketing and audience development.

Qualifications

• 2+ years experience in marketing / communications / digital marketing.
• Strong understanding of audience behaviours and social media platforms.
• Ability to emotivate through written word and craft engaging copy.

Responsabilités

• Plan an annual programme of marketing and digital activity aligned with the Strategic Plan and concert/community programme.
• Plan and deliver marketing campaigns for performances, events and fundraising campaigns.
• Manage campaign timelines to ensure timely delivery and high quality output.
• Create and coordinate content across social media, email and website channels.
• Collaborate with the freelance videographer to capture and create new content.
• Write engaging copy for marketing materials and digital platforms.
• Support audience development and identify opportunities to reach new audiences.

Connaissances

Social media management

Content creation

Brand storytelling

Campaign planning

Outils

Adobe Photoshop

Adobe InDesign

Description du poste

Job Summary

From beers, to tattoos, to ‘orchestra and chill’, BBC documentaries, 5-Star reviews, Classic FM Partnerships, and Nike bootleg T-shirts, Manchester Camerata is leading the way in innovative, disruptive communications executed at the highest level.

Job Description

We are looking for an enthusiastic, motivated, self-starting, and target driven individual to join our team as a Senior Marketing Officer.
We're looking for someone who is resourceful, can help drive ticket revenue and sales, and a passionate storyteller, to help us communicate the impact we make.

With the support of the Head of Creative Brand and a freelance videographer (3 days per week), you will be responsible for maintaining and growing our social media output, preparing presentations and documents, and making sure we reach our
financial targets on ticket sales.

We are a small and supportive team, who are highly ambitious and intent on making a mark within the arts sector. You will be well supported in your role, but we want you to have initiative and relish making impact on the areas mentioned above.

With the help of our freelance videographer, it will be your duty to create high quality, sharable content to raise brand awareness and help Camerata achieve its strategic goals. You will be aware of digital trends, monitor web traffic, and social media channels to identify best practices and grow followers as well.
We want you to be able to have a strong understanding of running digital marketing campaigns and be able to quickly raise alarm bells when things aren't moving as well as we want. We also expect you to have a basic understanding of the Adobe suite and
be able to make assets/presentations with the help of templates.
We're looking for someone who is a great communicator and passionate about shaking things up. You don't have to have a classical music background for this position, we just want you to be passionate about music, the effect it can have on
people, and have an open ear and mind. With a high volume of activity running across the communications team (from community to concerts and beyond) we need you to
be able to work in a fast-paced environment and have strong organisational skills.

Job Requirements

• 2+ years experience working within marketing / communications / digital communications.
• A thorough understanding of audience behaviours and social media platforms.
• A strong understanding of digital advertising (Facebook/ Instagram/Google Ads).
• An awareness of current cultural trends within social media.
• An ability to emote through written word, using suitable language to get people excited about an idea.
• A strong storyteller and communicator.
• A basic understanding of the Adobe Suite (Photoshop & InDesign).
• A passion for the arts - Classical music knowledge not essential.
• Experience of working within a fast-paced environment, a self-starting initiative and a hunger to achieve great results.

Job Responsibilities

1. With the assistance of the Head of Creative brand and our part-time videographer (3 days), plan an annual programme of marketing activity and digital activity in line with the Strategic Plan and the annual concerts and community programme.
   • a. Work with the Head of Creative Brand & wider team to plan and deliver marketing campaigns for performances, events and other activity. E.g. fundraising campaigns, communications messaging broadcasts.
   • b. Manage campaign timelines, ensuring activity is delivered on time and to a high standard.
   • c. Create and coordinate content across social media, email and website channels.
   • d. Work with our freelance videographer (3 days a week) to capture & create new content.
   • e. Write engaging copy for marketing materials and digital platforms.
   • f. Support audience development and identify opportunities to reach new audiences.

Be it opening Glastonbury festival in front of 40,000 people or working intimately in care homes with people living with dementia, we believe in the transformative and connecting nature of music. That connection drives us, and we work with the best creative talent to make this happen.