Marketing Officer

Shakespeare's Globe; Greater London; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Discount in Globe shop

Staff discounts via My Globe perks

Free entry to selected shows

Employee assistance programme

Enhanced maternity/paternity leave

Season ticket loans

Cycle to work

Enhanced pension contributions

Job summary

Shakespeare’s Globe is seeking a Marketing Officer to join the Marketing Team. The role is permanent, full-time, and focuses on developing and implementing campaigns across the Globe’s offerings.

You will collaborate with the Campaigns team to deliver impactful marketing activity, drive engagement, and support revenue targets. The successful candidate will contribute to creative planning, execution, and evaluation, with strong copywriting, campaign management and communication skills, and a

Qualifications

• Experience in marketing and/or communications, ideally in venues or cultural organisations.
• Experience planning, managing and analysing marketing campaigns.
• Strong understanding of marketing channels and channels mix.
• Ability to write engaging copy for marketing materials.
• Excellent organisational and time-management skills.

Responsibilities

• Develop and implement marketing campaigns across education, theatre, tours, retail, membership and more.
• Lead campaigns from creative planning through to evaluation and reporting.
• Increase audience engagement and drive ticket sales and revenue targets.
• Collaborate with cross-functional teams including Campaigns, Content and Design.

Skills

Marketing campaigns

Campaign planning

Copywriting

Communication skills

Project management

Attention to detail

Team collaboration

Audience engagement

Interest in Shakespeare’s Globe

Job description

Shakespeare’s Globe is looking for aMarketing Officerto join our Marketing team

Shakespeare’s Globe is currently seeking a Marketing Officer on a permanent, full-time basis

We are committed to improving diversity and inclusion across our organisation. Don’t meet every single requirement? Studies have shown that women and the Global Majority are less likely to apply for jobs unless they meet every single specification. If you’re excited about the role but your experience or qualifications don’t perfectly align, we encourage you to apply anyway. We particularly encourage applications from underrepresented groups such as the global majority, LGBTQA+, those from a working-class background, those with a disability and neurodiverse conditions.

The role:

The Marketing Officer works creatively and collaboratively within the Campaigns team to develop and implement effective marketing campaigns across the Globe’s full offering, including education and learning, theatre and performance, guided tours and cultural tourism, retail, membership and more.

As identified with the Senior Marketing Manager and Head of Campaigns, the Marketing Officer leads on specific campaigns - from creative planning to effective implementation and insightful evaluation - to increase engagement with the Globe’s work and drive sales, delivering innovative content and impactful marketing activity that responds to shared revenue and audience targets.

The skills:

• Experience at Assistant or Officer level in marketing and/or communications (agency or in a venue/organisation, or a transferrable role requiring good attention to detail and strong communication and project management skills)
• Experience leading or supporting closely on the planning, management and analysis of marketing campaigns
• Strong understanding of marketing channels
• Strong IT skills and proven experience reporting on campaign performance
• Ability to write and source good copy for marketing materials that engages audiences
• Ability to work both independently and as part of a part of a team
• Strong organisational skills and the ability to prioritise.
• Good communication skills and the ability to work effectively with people at all levels both internally and externally
• Ability to bring enthusiasm, imagination, creativity and initiative to your work
• An interest in the work of Shakespeare’s Globe

The team:

The Campaigns Team is made up of the Head of Campaigns, two Senior Marketing Managers and two Marketing Officers. The Campaigns Team sits within the Marketing Team comprising of Campaigns, Content and Design, and this is part of the wider Audiences Directorate.

Shakespeare’s Globe:

We are an independent charity and commercial operator, reborn with fresh fire in the wake of the pandemic - re-energised, re-inspired, and ready to meet the future head-on. Unlike many in our field, we work without public subsidy, without regular support from Arts Council England. Instead, we stand on our own forging surpluses through our own creativity and courage, pouring every surplus back into the lifeblood of The Shakespeare’s Globe Trust, our registered educational and artistic charity.

Artistic productions are our beating heart - the pulse that keeps the Globe alive. Every year, more than 750,000 visitors cross our threshold on Bankside, drawn to over 600 performances, Guided Tours, schools workshops and events across 363 days. From dawn until long past dusk, especially for our popular Midnight Matinees, our stages ring with laughter, tears, and the timeless power of words.

• Discount in the Globe shop and onsite restaurants/cafes
• Staff discounts via My Globe perks and better Bankside Buzzcard
• Free entry to selected shows, events and activities
• Access to our free employee assistance programme and 24/7 virtual GP service
• Enhanced maternity, paternity, adoption, and shared parental leave and pay
• Season ticket loans
• Cycle to work scheme
• Enhanced employer pension contributions after 12 months service.