Senior Marketing Campaigns & Insights Lead

Royal Shakespeare Company; Stratford-upon-Avon; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

The Royal Shakespeare Company in Stratford-upon-Avon is seeking a Senior Marketing Officer to lead integrated marketing campaigns that engage diverse audiences and support revenue goals.

You will collaborate across Campaigns, Content, Communications, Sales and Insight to plan, create content, and analyse performance, using audience data to optimise campaigns across digital, print, web, email and social media.

Qualifications

• Experience delivering integrated marketing campaigns.
• Ability to use audience insight and data to inform planning.
• Strong content creation across digital and print.

Responsibilities

• Developing and delivering integrated marketing campaigns that support audience, revenue and organisational objectives.
• Using audience insight, market intelligence and campaign data to inform planning, decision-making and campaign optimisation.
• Creating engaging content across digital, print, web, email and social media.
• Monitoring sales and campaign performance, evaluating effectiveness and using learning to drive continuous improvement.
• Collaborating with agencies, venue partners and colleagues to deliver successful campaigns and build effective working relationships.

Skills

Campaign planning

Audience insight

Content creation

Data analysis

Stakeholder management

Collaboration

Project management

Excellent communication

Tools

Google Analytics

CRM software

Email marketing tools

Social media management

Job description

The Royal Shakespeare Company in Stratford-upon-Avon is seeking a Senior Marketing Officer to lead integrated marketing campaigns that engage diverse audiences and support revenue goals.

You will collaborate across Campaigns, Content, Communications, Sales and Insight to plan, create content, and analyse performance, using audience data to optimise campaigns across digital, print, web, email and social media.