Senior Marketing Officer

Theatre Royal Plymouth; Devon and Torbay; On-site; GBP 32,000 - 52,000; Full time

Job summary

Theatre Royal Plymouth invites applications for a Senior Marketing Officer to lead planning, delivery and evaluation of campaigns across its diverse programme of productions and events.

The role reports to the Marketing Manager (Stages & Revenue) and focuses on delivering campaigns on time, within budget, and with measurable sales and audience impact. Collaboration with partners and internal teams is essential.

Qualifications

• Experience planning, delivering and evaluating integrated marketing campaigns that achieve sales, audience development and engagement objectives.
• Strong project management skills with multiple campaigns, deadlines and budgets.
• Experience analysing campaign performance data and using insights to optimise activity.

Responsibilities

• Plan, deliver and evaluate campaigns for Theatre Royal Plymouth’s productions and events.
• Manage campaigns across digital, email, social, print and media channels.
• Build relationships with visiting producers, external partners and colleagues to promote the programme.
• Monitor budgets and performance metrics to meet agreed objectives.

Skills

Campaign planning

Project management

Data analysis

Copywriting

Digital marketing

Budget management

Stakeholder management

Team collaboration

CRM systems

Google Analytics

Education

Marketing qualification

Tools

CRM software

Ticketing system

Email marketing tools

Google Analytics

Excel

PowerPoint

Job description

The Senior Marketing Officer is responsible for planning, delivering and evaluating a portfolio of marketing campaigns for Theatre Royal Plymouth's diverse programme of productions and events. Working under the direction of the Marketing Manager (Stages & Revenue), the role ensures campaigns are delivered on time, within budget and achieve agreed sales, audience development and engagement objectives. The postholder will build and maintain strong relationships with visiting producers, external partners and colleagues across the organisation, ensuring Theatre Royal Plymouth's programme is promoted creatively and effectively, reaching existing audiences while inspiring new ones to experience everything the theatre has to offer.

Experience of planning, delivering and evaluating integrated marketing campaigns that achieve sales, audience development and engagement objectives.Strong project management skills, with the ability to manage multiple campaigns simultaneously, prioritise competing deadlines and deliver work on time and within budget.Experience of analysing campaign performance data and using insights to optimise activity and improve results.Excellent written communication skills, with the ability to create engaging marketing copy for a variety of audiences and channels.Experience of working across a range of marketing channels, including digital, email, social media, print and media advertising.Strong relationship management skills, with the ability to build effective working relationships with internal colleagues, external partners, producers and suppliers.A creative and innovative approach to marketing, with the ability to develop distinctive campaigns that align with brand objectives.Experience of audience-focused marketing, with an understanding of segmentation, audience development and targeted communications.Excellent organisational and administrative skills, including budget management and supplier administration.A collaborative approach and the ability to work effectively as part of a team while taking ownership of allocated projects.KnowledgeGood understanding of marketing principles and campaign planning.Knowledge of digital marketing channels and performance measurement.Understanding of audience insight, customer segmentation and data-led decision making.Awareness of brand management and the importance of consistent messaging across all customer touchpoints.Technical SkillsExperience of using, or the ability to quickly learn:CRM, ticketing and email marketing systems.Marketing analytics and reporting tools such as Google Analytics and social media insights.Customer data and audience insight platforms.Microsoft Office applications, particularly Excel, Word and PowerPoint.A qualification in Marketing, Communications, Digital Marketing or a related subject, or equivalent relevant professional experience.Membership of a relevant professional marketing body (e.g. CIM) would be advantageous but is not essential.