Senior Marketing Manager, Fundraising & Engagement Lead

Royal National Lifeboat Ins titution (RNLI); Poole; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

26 days annual leave + Bank Holidays

Competitive pension scheme

Life assurance

Health and dental cashplan

Job summary

RNLI is seeking a Senior Marketing Manager in the Engagement Marketing Team to lead a busy function focused on multi-channel fundraising campaigns and regional initiatives. The role requires strategic planning, team development, and strong stakeholder engagement.

You will manage income and expenditure, ensure compliance with fundraising and data governance guidelines, and collaborate with Marketing, Visitor Experience, and Partnership leads to align campaigns across channels.

Qualifications

• Excellent communication and people skills to motivate and develop your team and to engage with and influence stakeholders and partners.
• Demonstrable experience overseeing integrated multi-channel supporter led campaigns, regional initiatives and supporter acquisition development including managing media budgets in order to achieve strong financial results.
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

Responsibilities

• Plan, develop, deliver and evaluate the team's product portfolio to meet targets.
• Accountable for income and expenditure management across the team's portfolio with reporting and forecasting.
• Ensure all activity complies with the Fundraising Code and Data Governance guidelines.
• Collaborate with Marketing, Visitor Experience Leads and Fundraising/Partnership Leads to align campaigns and events.
• Develop longer-term growth plans for programmes and products and maintain strong internal stakeholder relationships.
• Oversee resources across internal teams and manage relationships with external agencies and suppliers.

Skills

Leadership

Campaign management

Fundraising

Budget management

Stakeholder engagement

Job description

RNLI is seeking a Senior Marketing Manager in the Engagement Marketing Team to lead a busy function focused on multi-channel fundraising campaigns and regional initiatives. The role requires strategic planning, team development, and strong stakeholder engagement.

You will manage income and expenditure, ensure compliance with fundraising and data governance guidelines, and collaborate with Marketing, Visitor Experience, and Partnership leads to align campaigns across channels.