Marketing Manager

Royal National Lifeboat Institution; Poole; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working in Poole

26 days annual leave

Competitive pension

Life assurance

Health and dental cashplan

Job summary

Royal National Lifeboat Institution is seeking a Senior Marketing Manager to lead the Engagement Marketing Team and drive national fundraising initiatives, including the London Marathon programme and regional campaigns. The role focuses on developing the portfolio, managing budgets, and ensuring donor-centric experiences across channels.

The position offers hybrid working, with time in Poole offices, and a strong benefits package including generous leave, pension, life assurance, and health

Qualifications

• Excellent communication and people skills to motivate and develop your team and engage with stakeholders and partners.

Responsibilities

• Lead and develop a team of Managers and Executives to deliver their targets.
• Oversee planning, development, delivery and evaluation of the team's product portfolio.
• Manage income and expenditure across the portfolio with reporting and forecasting.
• Ensure compliance with the Fundraising Code and Data Governance guidelines and sector updates.
• Align regional campaigns with other RNLI teams to maximise fundraising impact.
• Develop medium/long term growth plans for programmes and products.
• Coordinate with internal stakeholders and external agencies for campaigns.

Skills

People management

Campaign management

Stakeholder engagement

Analytical thinking

Job description

In line with our values and our commitment to supporting the development and progression of our people, this opportunity is currently only available to RNLI staff and volunteers. If we are unable to make an appointment through this process, we will consider opening the role to external applicants. #LI-DNI, As a Senior Marketing Manager in the Engagement Marketing Team, you will be focussed on:

• Ensuring that your team of Managers and Executives are supported, developed, and motivated.
• Planning, development, delivery and evaluation of the team's product portfolio in order to deliver the team's specific targets.
• Accountable for income and expenditure management across your team's portfolio, including reporting, planning and reforecasting.
• Ensuring all activity is compliant with the Fundraising Code and Data Governance guidelines as well as keeping up to date on sector and industry wide trends and updates.
• Working closely with the Marketing and Visitor Experience Leads and Fundraising and Partnership Leads in region to align our events programmes and initiatives to create synergy across campaign messaging, fundraising platform usage, supporter acquisition and journeys.
• Developing medium/long term growth plans for your programmes and products.
• Maintaining excellent and effective relationships with other internal stakeholders and ensuring that campaign plans are integrated with RNLI activity across multiple departments.
• Managing resources through our internal creative, social, and digital teams and working with external agencies and other specialist suppliers.

As an experienced fundraising marketeer, you'll be comfortable planning multi-channel campaigns with agencies and multiple stakeholders, as well as working with members of the wider Engagement Team to help grow regional community engagement and income.

To be considered for this role you'll need to have:

• Excellent communication and people skills to motivate and develop your team and to engage with and influence stakeholders and partners.
• Demonstrable experience overseeing integrated multi-channel supporter led campaigns, regional initiatives and supporter acquisition development including managing media budgets in order to achieve strong financial results.
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

So, if you have a passion for fundraising and are looking to be part of a successful marketing team who have ambitions to grow further, this could be the opportunity for you.

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

We're looking for a Senior Marketing Manager to lead our busy Engagement Marketing Team. This team owns the organisation's national fundraising in aid of events, London Marathon programme and supports other teams with regional initiatives and third party events helping to grow community participation, inspire a new wave of supporters and steward them on a measurable lifetime journey.

Benefits

• Hybrid Working: with expectation to be in Poole offices twice a week
• 26 days' annual leave plus Bank Holidays
• Competitive pension scheme
• Life assurance
• Health and dental cashplan