Senior Marketing Manager - Engagement Fundraising (Hybrid)

Royal National Lifeboat Institution; Poole; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working in Poole

26 days annual leave

Competitive pension

Life assurance

Health and dental cashplan

Job summary

Royal National Lifeboat Institution is seeking a Senior Marketing Manager to lead the Engagement Marketing Team and drive national fundraising initiatives, including the London Marathon programme and regional campaigns. The role focuses on developing the portfolio, managing budgets, and ensuring donor-centric experiences across channels.

The position offers hybrid working, with time in Poole offices, and a strong benefits package including generous leave, pension, life assurance, and health

Qualifications

• Excellent communication and people skills to motivate and develop your team and engage with stakeholders and partners.

Responsibilities

• Lead and develop a team of Managers and Executives to deliver their targets.
• Oversee planning, development, delivery and evaluation of the team's product portfolio.
• Manage income and expenditure across the portfolio with reporting and forecasting.
• Ensure compliance with the Fundraising Code and Data Governance guidelines and sector updates.
• Align regional campaigns with other RNLI teams to maximise fundraising impact.
• Develop medium/long term growth plans for programmes and products.
• Coordinate with internal stakeholders and external agencies for campaigns.

Skills

People management

Campaign management

Stakeholder engagement

Analytical thinking

Job description

Royal National Lifeboat Institution is seeking a Senior Marketing Manager to lead the Engagement Marketing Team and drive national fundraising initiatives, including the London Marathon programme and regional campaigns. The role focuses on developing the portfolio, managing budgets, and ensuring donor-centric experiences across channels.

The position offers hybrid working, with time in Poole offices, and a strong benefits package including generous leave, pension, life assurance, and health