Senior Fundraising Marketing Manager | Hybrid

RNLI; Poole; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

26 days leave + Bank Holidays

Competitive pension

Life assurance

Health and dental cashplan

Job summary

RNLI is seeking a Senior Marketing Manager to lead the Engagement Marketing Team. The role focuses on national fundraising, London Marathon programmes, and supporting regional initiatives and third-party events to boost community involvement and donor journeys.

You will manage a team, plan and evaluate campaigns, and ensure compliance with fundraising standards while collaborating across RNLI departments to align messaging and growth strategies.

Qualifications

• Experience planning multi-channel fundraising campaigns across regions.
• Ability to oversee integrated campaigns with agencies and multiple stakeholders.
• Strong analytical/problem-solving skills to improve donor experience.

Responsibilities

• Support and motivate a team of managers and executives.
• Plan, deliver and evaluate the team’s product portfolio to hit targets.
• Oversee income/ expenditure with reporting and reforecasting.
• Ensure activity complies with Fundraising Code and Data Governance guidelines.
• Align campaigns with Marketing, Visitor Experience and Fundraising leads across regions.
• Develop medium/long-term growth plans for programmes and products.
• Coordinate with internal stakeholders to integrate RNLI campaigns.
• Manage internal creative, social and digital resources and external agencies.

Skills

Multichannel campaigns

Stakeholder engagement

People management

Budget management

Fundraising campaigns

Data governance awareness

Job description

RNLI is seeking a Senior Marketing Manager to lead the Engagement Marketing Team. The role focuses on national fundraising, London Marathon programmes, and supporting regional initiatives and third-party events to boost community involvement and donor journeys.

You will manage a team, plan and evaluate campaigns, and ensure compliance with fundraising standards while collaborating across RNLI departments to align messaging and growth strategies.