Senior Marketing Manager- Engagement Marketing Team (Internal only)

RNLI; Poole; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

26 days leave + Bank Holidays

Competitive pension

Life assurance

Health and dental cashplan

Job summary

RNLI is seeking a Senior Marketing Manager to lead the Engagement Marketing Team. The role focuses on national fundraising, London Marathon programmes, and supporting regional initiatives and third-party events to boost community involvement and donor journeys.

You will manage a team, plan and evaluate campaigns, and ensure compliance with fundraising standards while collaborating across RNLI departments to align messaging and growth strategies.

Qualifications

• Experience planning multi-channel fundraising campaigns across regions.
• Ability to oversee integrated campaigns with agencies and multiple stakeholders.
• Strong analytical/problem-solving skills to improve donor experience.

Responsibilities

• Support and motivate a team of managers and executives.
• Plan, deliver and evaluate the team’s product portfolio to hit targets.
• Oversee income/ expenditure with reporting and reforecasting.
• Ensure activity complies with Fundraising Code and Data Governance guidelines.
• Align campaigns with Marketing, Visitor Experience and Fundraising leads across regions.
• Develop medium/long-term growth plans for programmes and products.
• Coordinate with internal stakeholders to integrate RNLI campaigns.
• Manage internal creative, social and digital resources and external agencies.

Skills

Multichannel campaigns

Stakeholder engagement

People management

Budget management

Fundraising campaigns

Data governance awareness

Job description

About us

We’re looking for a Senior Marketing Manager to lead our busyEngagement Marketing Team.This team owns the organisation’s national fundraising in aid of events, London Marathon programme and supports other teams with regional initiatives and third party events helping to grow community participation, inspire a new wave of supporters and steward them on a measurable lifetime journey.

Some of the benefits

• Hybrid Working: with expectation to be in Poole offices twice a week
• 26 days’ annual leave plus Bank Holidays
• Competitive pension scheme
• Life assurance
• Health and dental cashplan

Your role

As a Senior Marketing Manager in the Engagement Marketing Team, you will be focussed on:

• Ensuring that your team of Managers and Executives are supported, developed, and motivated.
• Planning, development, delivery and evaluation of the team’s product portfolio in order to deliver the team’s specific targets.
• Accountable for income and expenditure management across your team’s portfolio, including reporting, planning and reforecasting.
• Ensuring all activity is compliant with the Fundraising Code and Data Governance guidelines as well as keeping up to date on sector and industry wide trends and updates.
• Working closely with the Marketing and Visitor Experience Leads and Fundraising and Partnership Leads in region to align our events programmes and initiatives to create synergy across campaign messaging, fundraising platform usage, supporter acquisition and journeys.
• Developing medium/long term growth plans for your programmes and products.
• Maintaining excellent and effective relationships with other internal stakeholders and ensuring that campaign plans are integrated with RNLI activity across multiple departments.
• Managing resources through our internal creative, social, and digital teams and working with external agencies and other specialist suppliers.

About you

As an experienced fundraising marketeer, you’ll be comfortable planning multi-channel campaigns with agencies and multiple stakeholders, as well as working with members of the wider Engagement Team to help grow regional community engagement and income.

To be considered for this role you’ll need to have:

• Excellent communication and people skills to motivate and develop your team and to engage with and influence stakeholders and partners.
• Demonstrable experience overseeing integrated multi-channel supporter led campaigns, regional initiatives and supporter acquisition development including managing media budgets in order to achieve strong financial results.
• Good analytical and problem-solving skills with a passion to seize opportunities and overcome challenges to deliver an outstanding donor-centric experience for our supporters.
• Ability to work in an organised and structured manner balancing your time appropriately to meet short-term and longer-term goals.

So, if you have a passion for fundraising and are looking to be part of a successful marketing team who have ambitions to grow further, this could be the opportunity for you.