Marketing Lead

Royal London; Plymouth; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

28 days annual leave

Employer pension scheme (up to 14%?)

Private medical insurance

Job summary

Royal London seeks an experienced Marketing Lead to own the customer strategy and marketing plan for the Financial Advice segment. The role focuses on a digital-first customer engagement journey, acquisition strategy, and strong brand stewardship, with regulatory compliance as a baseline.

You will lead cross-functional teams, manage multi-channel campaigns, and drive data-driven improvements across CRM, content, and channels in a hybrid 50% home/office setup.

Qualifications

• Experience designing and delivering customer journeys across digital channels.
• Strong knowledge of CRM, marketing automation, and data analytics.
• Ability to convert customer insights into deliverable marketing plans.
• Experience leading cross-functional teams in a regulated financial services environment would help.

Responsibilities

• Set the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirements
• Lead journey design, mapping, and delivery, defining target outcomes and measures of success
• Own delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgets
• Lead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messaging
• Use performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomes
• Champion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworks
• Lead and develop colleagues, building capability and high performance.

Skills

Marketing strategy

Multi-channel campaigns

Customer journeys

Team leadership

Tools

CRM software

Marketing automation

Job description

“It feels good to have a career with real purpose.”

Contract type: Permanent
Location: Alderley Park, Plymouth
Working style: Hybrid 50% home/office based

We’re looking for a Marketing Lead to lead the Royal London Financial Advice customer strategy and marketing plan. We need an experienced marketing leader, preferably with people leader experience, who can deliver a connected, digital-first customer engagement journey and acquisition strategy. You’ll bring together marketing strategy, content, data, CRM and channel expertise to create experiences that deepen customer relationships and drive good customer outcomes and strong commercial results.
With accountability for the marketing plan and customer communications strategy, you’ll champion our brand, make full use of customer data and automation, and ensure activity is delivered effectively, on time and in line with Consumer Duty and regulatory requirements.

You will have strong experience in delivering muti-channel marketing campaigns, and ideally an understanding of the advice market.

About the role

• Set the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirements


• Lead journey design, mapping, and delivery, defining target outcomes and measures of success


• Own delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgets


• Lead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messaging


• Use performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomes


• Champion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworks


• Lead and develop colleagues. building capability and high performance.

About you

• Broad marketing experience, with the ability to turn customer and business needs into clear strategies and deliverable plans


• Experience designing and delivering customer journeys and automated communications across digital and other channels


• Strong knowledge of CRM, marketing automation, marketing technology, and customer data


• A confident, insight-led approach to measuring performance, reporting against KPIs and optimising activity


• Experience working cross-functional teams and building effective relationships with a wide range of stakeholders


• Strong leadership, communication, and collaboration skills, with experience developing colleagues and leading delivery


• Knowledge of life, pensions or another regulated financial services environment and the advice market would be beneficial.

About Royal London

We are the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable, and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We’ve always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.

Only candidates who have the legal right to work in the UK or Ireland can undertake this role.
Unfortunately, Royal London is unable to provide visa or work permit sponsorship.