Marketing Lead

Royal London; Alderley Edge; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

28 days annual leave

Employer pension match (up to 14%)

Private medical insurance

Job summary

Royal London is seeking a Marketing Lead to own the customer strategy and marketing plan for the Financial Advice segment. The role focuses on a connected, digital-first customer journey and acquisition strategy, requiring leadership experience and a strong grasp of CRM, data, and channels.

You will drive brand-led campaigns while ensuring regulatory and Consumer Duty alignment. The candidate will lead cross-functional teams, design journeys, and measure success through KPIs, delivering

Qualifications

• Broad marketing experience with ability to turn customer and business needs into clear strategies and deliverable plans.
• Experience designing and delivering customer journeys and automated communications across digital and other channels.
• Strong knowledge of CRM, marketing automation, marketing technology, and customer data.
• A confident, insight-led approach to measuring performance, reporting against KPIs and optimising activity.

Responsibilities

• Set the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirements
• Lead journey design, mapping, and delivery, defining target outcomes and measures of success
• Own delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgets
• Lead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messaging
• Use performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomes
• Champion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworks
• Lead and develop colleagues, building capability and high performance.

Skills

Marketing strategy

CRM & automation

Multi-channel campaigns

Leadership

Job description

Contract type: Permanent
Location: Alderley Park, Plymouth
Working style: Hybrid 50% home/office based

We’re looking for a Marketing Lead to lead the Royal London Financial Advice customer strategy and marketing plan. We need an experienced marketing leader, preferably with people leader experience, who can deliver a connected, digital-first customer engagement journey and acquisition strategy. You’ll bring together marketing strategy, content, data, CRM and channel expertise to create experiences that deepen customer relationships and drive good customer outcomes and strong commercial results.
With accountability for the marketing plan and customer communications strategy, you’ll champion our brand, make full use of customer data and automation, and ensure activity is delivered effectively, on time and in line with Consumer Duty and regulatory requirements.

You will have strong experience in delivering muti-channel marketing campaigns, and ideally an understanding of the advice market.

About the role

Job description:

Contract type: Permanent
Location: Alderley Park, Plymouth
Working style: Hybrid 50% home/office based

We’re looking for a Marketing Lead to lead the Royal London Financial Advice customer strategy and marketing plan. We need an experienced marketing leader, preferably with people leader experience, who can deliver a connected, digital-first customer engagement journey and acquisition strategy. You’ll bring together marketing strategy, content, data, CRM and channel expertise to create experiences that deepen customer relationships and drive good customer outcomes and strong commercial results.
With accountability for the marketing plan and customer communications strategy, you’ll champion our brand, make full use of customer data and automation, and ensure activity is delivered effectively, on time and in line with Consumer Duty and regulatory requirements.

You will have strong experience in delivering muti-channel marketing campaigns, and ideally an understanding of the advice market.

About the role

• Set the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirements
• Lead journey design, mapping, and delivery, defining target outcomes and measures of success
• Own delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgets
• Lead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messaging
• Use performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomes
• Champion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworks
• Lead and develop colleagues. building capability and high performance.

About you

• Broad marketing experience, with the ability to turn customer and business needs into clear strategies and deliverable plans
• Experience designing and delivering customer journeys and automated communications across digital and other channels
• Strong knowledge of CRM, marketing automation, marketing technology, and customer data
• A confident, insight-led approach to measuring performance, reporting against KPIs and optimising activity
• Experience working cross-functional teams and building effective relationships with a wide range of stakeholders
• Strong leadership, communication, and collaboration skills, with experience developing colleagues and leading delivery
• Knowledge of life, pensions or another regulated financial services environment and the advice market would be beneficial.

About Royal London

We are the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable, and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.

Inclusion, diversity and belonging

We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.