Senior Marketing Manager (Ark UK Programmes)

Ark; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Flexible working

Hybrid office in West London

Remote days up to 10 per year

Core hours 10:00–16:00

27 days annual leave + bank holidays (

Job summary

Ark is seeking a Senior Marketing Manager to drive growth for its education programmes and Ark Institute initiatives. You will plan and execute integrated marketing campaigns, shape messaging, and lead thought leadership to elevate Ark’s education work.

The role blends strategy with hands-on delivery in a hybrid West London office. You will use customer insights and campaign data to optimize performance, coordinate with product and school-facing teams, and manage agency partners while mentoring

Qualifications

• Degree-level education required; CIM preferred.
• Proven experience delivering multi-channel campaigns.
• Strong copywriting and content development skills.
• Experience with CRM systems, preferably Salesforce.

Responsibilities

• Lead planning and delivery of marketing activity across education programmes and initiatives.
• Develop integrated campaigns across paid, owned, and earned channels with performance data.
• Shape marketing approaches for evolving initiatives using market insights.
• Lead thought leadership campaigns to raise Ark's education profile.
• Manage customer communications and nurture activity via CRM.
• Monitor performance and optimize ROI with cross-team collaboration.
• Coordinate with curriculum teams and external partners.
• Coach colleagues in marketing best practices.

Skills

Marketing strategy

Campaign planning

Content development

Copywriting

Multi-channel campaigns

CRM & data analysis

Stakeholder management

Project management

Education

Bachelor's degree or equivalent

CIM Marketing qualification desirable

Tools

Salesforce

Canva

Google Ads

Paid social platforms

Job description

About The Role

The Senior Marketing Manager plays a key role in supporting the growth of Ark's school-facing education programmes while helping to develop the emerging Ark Institute proposition. Working across a portfolio that currently includes Ark Teacher Training, Ark Curriculum Plus and other developing offers, they will deliver marketing activity that drives awareness, engagement and growth.

Reporting to the Head of Marketing, the Senior Marketing Manager will work closely with programme, product and school-facing teams to deliver campaigns, content and customer communications that support recruitment, customer engagement and organisational priorities. As Ark Institute evolves and the organisation navigates a period of significant change, including curriculum developments, evolving customer needs and a developing brand architecture, they will flex their focus across programmes and strategic initiatives in response to changing priorities and opportunities.

The role combines strategic thinking with hands-on delivery. The successful candidate will use customer insight, market understanding and campaign performance data to shape marketing approaches while taking direct responsibility for campaign planning, content development, demand generation, thought leadership and campaign implementation. This role is currently operating hybrid working in our West London Office on a permanent basis working full time.

Key Responsibilities

• Lead the planning and delivery of marketing activity across a portfolio of education programmes, products and strategic initiatives, ensuring campaigns support awareness, engagement, recruitment and growth objectives
• Develop and deliver integrated marketing campaigns across paid, owned and earned channels, using customer insight and performance data to improve results
• Shape marketing approaches for new, evolving or strategically important initiatives, using market insight and customer understanding to identify opportunities and inform decision-making
• Lead the development and delivery of thought leadership campaigns that strengthen the profile and credibility of Ark's education work and support organisational priorities
• Develop messaging, campaign approaches and go-to-market plans for programmes, products and strategic initiatives across the portfolio
• Manage customer communications and nurture activity throughout the customer journey, using CRM systems and digital marketing tools to increase engagement and conversion
• Monitor campaign performance and provide recommendations to improve effectiveness, customer experience and return on investment
• Work with programme teams, curriculum specialists and subject matter experts to identify and develop opportunities arising from curriculum developments, educational research, policy changes and wider sector trends
• Manage relationships with agencies, freelancers and external suppliers where required
• Coach and support colleagues in campaign planning, thought leadership and marketing best practice, helping to build capacity across the wider team

Key Requirements

• Right to work in the UK
• Educated to degree level
• Marketing qualification desirable (e.g. CIM)
• Understanding of marketing principles and experience developing and delivering successful multi-channel marketing campaigns
• Experience of owning marketing activity from planning through to implementation, optimisation and evaluation
• Strong content development and copywriting skills, with the ability to translate complex concepts into clear, compelling communications for different audiences
• Experience developing campaign approaches, messaging and recommendations informed by customer needs, organisational priorities and performance data
• Familiarity with CRM systems, ideally Salesforce, together with content creation platforms such as Canva to support campaign delivery
• Understanding of SEO, content marketing and paid digital marketing, including Google Ads and paid social
• Ability to analyse campaign performance, customer feedback and market information to identify opportunities and improve results
• Experience working with multiple stakeholders and coordinating activity across different teams and priorities
• Strong project management and organisational skills, with the ability to manage competing priorities and deliver high-quality work to deadline
• Collaborative and able to work effectively across teams and functions

Benefits

• Our flexible working model offers the best of both worlds, balancing in person collaboration, either in our state of the art West London office or through visits to our schools, with the flexibility of remote working
• In addition to flexible working arrangements, employees can request to work fully remotely for up to 10 working days a year, whether this be in the UK or abroad
• Our flexitime policy allows you to work your hours around our core hours of 10.00 - 16.00, helping you prioritise your work-life balance and personal commitments
• 27 days annual leave plus bank holidays, rising with each year of service up to 30 days after 3-years' service. This entitlement is pro rata for part time employees. This entitlement excludes bank holidays
• Full office closure between Christmas and New Year
• As an Ark employee, you will have the opportunity to be part of the TPT (The Pension Trust) scheme, our workplace pension scheme where we make an 11% contribution; you are not required to contribute towards this scheme unless you choose to
• Access to high-quality professional learning throughout your career, offering both face-to-face sessions and a bespoke online learning platform
• Access to Ark Rewards scheme offering savings from over 3,000 major retailers, interest-free loans available for season tickets or a bike, gym discounts offering up to 40% off your local gym and free eye tests

About Us

Ark Curriculum Plus (AC+) and Ark Teacher Training (ATT) are part of the Ark family of organisations, working to improve outcomes for young people through excellent teaching. AC+ supports over 1,000 schools nationally through evidence-informed curriculum and professional development programmes in English, Maths, Science and Geography, while ATT partners with schools and trusts across England to train and develop exceptional teachers. Together, they form a growing offer through which Ark shares the expertise, innovations and approaches developed across its schools with the wider education sector, helping schools build the capacity, talent and subject expertise they need to improve outcomes for young people and ensure that every child, regardless of background, has access to high- quality education.

Diversity and inclusion

We aim to build a diverse and inclusive organisation where everyone - staff and students - can do their best work and achieve their full potential. We want to reflect and represent diverse perspectives across our organisation because we know that doing so will make us stronger and more effective. To know more about Ark’s diversity and inclusion commitments, please click on this link.

Safeguarding statement

Ark is committed to safeguarding and promoting the welfare of children and young people in its academies. In order to meet this responsibility, its academies follow a rigorous selection process to discourage and screen out unsuitable applicants.

Ark requires all employees to undertake an enhanced DBS check. You are required, before appointment, to disclose any unspent conviction, cautions, reprimands or warnings under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. Non-disclosure may lead to termination of employment. However, disclosure of a criminal background will not necessarily debar you from employment – this will depend on the nature of the offence(s) and when they occurred. To read more about Ark’s safer recruitment process, please click this link.