Head of Marketing - Education Growth & Brand Strategy

Cognition Learning Group; Manchester; On-site; GBP 50,000 - 55,000; Full time

Job summary

Cognition Learning Group is seeking a strategic Head of Marketing in Manchester to shape and deliver the marketing vision across education and learning sectors. You will lead multi-channel campaigns, oversee content creation, and ensure messaging resonates with diverse audiences while driving awareness and growth.

You will manage campaigns, assets, events, and analytics to optimise ROI and reinforce our brand. This is a permanent, leadership role with a focus on impact and collaboration.

Qualifications

• Proven experience in marketing leadership.
• Strong creative and strategic thinking skills.
• Excellent communication and stakeholder management abilities.
• Experience in multi-channel campaign management and content strategy.
• Results-driven mindset with ability to interpret analytics.

Responsibilities

• Lead the design and delivery of marketing strategies and campaigns
• Drive lead generation through digital campaigns, content marketing, and outreach
• Create targeted marketing assets such as pitch decks, brochures, and case studies
• Ensure brand consistency across all channels and materials
• Manage external events, trade shows, and conferences
• Develop and oversee content calendars, blogs, newsletters, videos, and thought leadership
• Monitor campaign performance, track analytics, and optimise based on ROI
• Champion internal communications, ensuring updates are engaging and effective.

Skills

Marketing leadership

Strategic thinking

Communication

Campaign management

Content strategy

Analytics interpretation

Job description

Cognition Learning Group is seeking a strategic Head of Marketing in Manchester to shape and deliver the marketing vision across education and learning sectors. You will lead multi-channel campaigns, oversee content creation, and ensure messaging resonates with diverse audiences while driving awareness and growth.

You will manage campaigns, assets, events, and analytics to optimise ROI and reinforce our brand. This is a permanent, leadership role with a focus on impact and collaboration.