Senior Marketing Manager: Consumer-Led Growth & Innovation

PepsiCo, Inc.; Reading; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Car allowance

Flexible working

Critical illness cover

Discounted gym memberships

Enhanced parental leave

Electric car scheme

Job summary

PepsiCo, Inc. in the United Kingdom seeks a senior marketing leader to drive consumer-led brand strategy and innovation across Ready-to-Eat, Ready-to-Cook and Away-from-Home categories for the UK market.

You will translate consumer insights into growth platforms and lead cross-functional collaboration to commercialise winning product solutions. The role focuses on scalable, impactful brand activations and end-to-end playbooks, with a strong emphasis on measurement, storytelling, and adapting

Qualifications

• Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverage.
• Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale.
• Strong understanding of consumer insight, brand development and commercial delivery.

Responsibilities

• Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home).
• Translate insights into clear strategic platforms for brand growth and expansion.
• Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands.
• Build future-facing, consumer-led brand extensions and sub-brand architecture.
• Partner with cross-functional teams to develop and commercialise winning product solutions.
• Ensure all innovation is scalable, commercially viable and aligned to consumer needs.
• Lead the development of integrated, 360° communication strategies, adapting global assets for the UK market.
• Ensure consistent, compelling brand messaging aligned to strategy.
• Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences.
• Develop an end-to-end playbook for consistent brand activation across channels and key events.
• Collaborate closely with sales teams to support execution and external sell-in.
• Establish clear success metrics and track performance, providing insights and recommendations to optimise impact.

Skills

Consumer strategy

Brand innovation

Marketing FMCG

Job description

PepsiCo, Inc. in the United Kingdom seeks a senior marketing leader to drive consumer-led brand strategy and innovation across Ready-to-Eat, Ready-to-Cook and Away-from-Home categories for the UK market.

You will translate consumer insights into growth platforms and lead cross-functional collaboration to commercialise winning product solutions. The role focuses on scalable, impactful brand activations and end-to-end playbooks, with a strong emphasis on measurement, storytelling, and adapting